Horse’N Around Magazine

———- SRDS UPDATED/CONFIRMED ———-
Apr 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Magazine subscribers, recipients, and prospects 43,487 $100.00
Gender:
   Female 28,420 +6.00
   Male 15,067 +6.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
SCF $6.00 M extra
Zip $6.00 M extra
State $6.00 M extra
Gender $6.00 M extra
Key Coding $2.50 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a publication for horse enthusiasts who live in rural country settings and purchase barn and fencing supplies, trucks and trailers, saddles, tack and horse health care products.

———- DATACARD DESCRIPTION ———-
HORSE’N AROUND NEWS MAGAZINE IS AN ALL BREED – ALL DISCIPLINE MONTHLY PUBLICATION.
WHATEVER DISCIPLINE OR BREED TYPE INTERESTS THE SUBSCRIBER, THEY WILL FIND USEFUL INFORMATION TO ENHANCE THEIR EQUINE ACTIVITIES.
WITH AN AVERAGE AGE OF 55 AND AN AVERAGE INCOME OF 60,000, THESE HORSE ENTHUSIASTS LIVE IN RURAL COUNTRY SETTINGS AND PURCHASE BARN AND FENCING SUPPLIES, TRUCKS AND TRAILERS, SADDLES, TACK AND HORSE HEALTH CARE PRODUCTS.
MANY HAVE INTERESTS IN TRAINING BOOKS AND VIDEOS, BREEDING STOCK, SHOW RULES AND REGULATIONS. THEIR UPSCALE INCOME ALLOWS THEM TO ENJOY COLLECTIBLE EQUINE ART, TRAVEL AND PARTICIPATION IN HORSE SHOWS, RACES, AND BEST SCCOMODATIONS FOR THEIR HORSES.

SRDS Classification
USA Consumer 559 Horses, Riding & Breeding

———- LIST SOURCE ———-

Source Note
Direct Response Active Subscribers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up $8.00 M extra
Pressure Sensitive Labels $12.50 M extra
Mag Tape $30.00 fee
Diskette $50.00 fee
Cartridge $30.00 fee
E-mail $75.00 fee
FTP $75.00 fee