Hot Rod Magazine

———- SRDS UPDATED/CONFIRMED ———-
Mar 10, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 392,246 *$110.00
1 month hotline subscribers 12,358 +16.00
3 month hotline subscribers 35,579 +11.00
6 month hotline subscribers 66,999 +6.00
12 month expires 123,668 $85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $16.00 M extra
3 Mos. Hotline $11.00 M extra
6 Mos. Hotline $6.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers who turn to Hot Rod magazine to help them modify and improve their existing hot rod and reviews of the top new equipment.
87% male, 10% female; average age 41.
Average unit of sale $14.

———- DATACARD DESCRIPTION ———-
HOT ROD IS AMERICA’S LEADING HOT ROD MAGAZINE. EACH ISSUE FOCUSES ON HIGH PERFORMANCE AND PERSONALIZED HOT RODS AND MUSCLE CARS. IT COVERS PERFORMANCE NEWS, TRENDS, TECHNOLOGIES AND AUTO EVENTS. IT SHOWCASES A VARIETY OF DIFFERENT CARS FROM CUSTOM BUILT STREET MACHINES TO RESTORED MUSCLE CARS. IN ADDITION, ARTICLES PROVIDE INSIGHT INTO THE HUMAN SIDE OF THE SPORT.
SUBSCRIBERS TURN TO HOT ROD FOR IN-DEPTH PROFILES ON THE TOP HOT ROD MAKERS, INSTRUCTIONAL PIECES THAT HELP THEM MODIFY AND IMPROVE THEIR EXISTING HOT ROD AND REVIEWS OF THE TOP NEW EQUIPMENT GIVE THEM ALL THE FUEL THEY NEED TO RIDE OFF AND BURN RUBBER!
MEDIAN HOUSEHOLDINCOME: $56,069
UNDER $40,000 35%
$40,000-$49,999 10%
$50,000-$74,999 19%
$75,000 & OVER 36%
MARRIED 52%
ATTENDED COLLEGE 37%
WORK FULL TIME 55%

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
49% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee