Hot Rods, Hot Wheels & Hoggs

———- SRDS UPDATED/CONFIRMED ———-
Jun 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 425.00 or 5,000.

Selections Counts Price per/M
Universe / base rate 2,413,000 $85.00
Monthly hotline 25,000 +10.00

Net name arrangement (minimum 35,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $5.00 M extra
Credit Card Buyers $5.00 M extra
Gender $5.00 M extra
Geo Select $5.00 M extra
Income Select $5.00 M extra
Lifestyle Select $10.00 M extra
Monthly Hotline $10.00 M extra
Phone Number $20.00 M extra
Mail Order Buyers $5.00 M extra
Book Club Members $5.00 M extra
Collectibles $5.00 M extra
High Speed Internet Subscribers $5.00 M extra
Magazine Subscribers $5.00 M extra
Do-it-yourself/Tool Book Buyers $5.00 M extra
Online Purchases $5.00 M extra
Auto/Motorcycle Club Members $5.00 M extra
Key Coding $5.00 M extra
———- SUMMARY DESCRIPTION ———-
Hot rods, hot wheels and hoggs enthusiasts.
88% male, 12% female.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
THE HOT RODS, HOT WHEELS & HOGGS ENTHUSIASTS STARTED TINKERING WITH THEIR FIRST BICYCLE, WHICH LED TO REBUILDING THEIR FIRST VEHICLES ENGINE. THEIR FASCINATION WITH ALL VEHICLES UNLEASHED A LIFELONG LOVE OF MECHANICAL THINGS AND HOW TO MAKE THEM GO FASTER! WHETHER IT’S BUILDING A KIT CAR, A MOTORCYCLE OR REBUILDING A VINTAGE SPORTS CAR, THE HOT RODS, HOT WHEELS & HOGGS ENTHUSIASTS “LIVE TO RIDE AND RIDE TO LIVE”. OF COURSE, THESE GUYS HAVE SO MANY TOOLS IN THEIR GARAGES THAT “TIM THE TOOL MAN” WOULD BE GREEN WITH ENVY. THEY LOOK FORWARD TO RECEIVING CATALOGS OFFERING TOOLS, WORKSHOP ACCESSORIES, CAR PARTS AND APPAREL. FEDEX AND UPS MAKE FREQUENT TRIPS TO THEIR HOMES BRINGING DELIVERIES FROM THEIR ONLINE AND CATALOG PURCHASES. WE’VE ENHANCED THE HOT RODS, HOT WHEELS & HOGGS DATABASE USING TRANSACTIONAL DATA. HIGH, MEDIUM AND LOW CREDIT CARD ACTIVITY IS SELECTABLE. HOT RODS, HOT WHEELS AND HOGGS IS SOURCED FROM MAGAZINE SUBSCRIBERS, MAIL ORDER BUYERS, INSURANCE/FINANCING PROGRAMS AND INTERNET/ONLINE BUYER INFORMATION. CONSIDER USING THE HOT RODS, HOT WHEELS & HOGGS MATCHING E-MAIL NAMES AS A MULTI-CHANNEL MARKETING TOOL.
AVERAGE INCOME: $45,000.00

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $50.00 fee
E-mail $50.00 fee
Cartridge $50.00 fee
CD-ROM $50.00 fee