Infogroup Consumer Database – Outdoor Enthusiasts

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 21,321,531 *$60.00
Outdoor enthusiasts 21,321,531 +10.00
Hunting/fishing interest 5,887,026 +10.00
Camping/hiking interest 8,546,619 +10.00
Boating/sailing interest 6,930,740 +10.00
12 month mail order buyers outdoor enthusiasts RFM 7-9 1,714,500 +10.00
12 month mail order buyers hunting + fishing catalog buyers RFM 7-9 414,525 +10.00
12 month mail order buyers outdoor enthusiasts book buyers plus magazine subscribers RFM 7-9 525,100 +10.00
12 month skiing enthusiasts 1,200,400 +10.00
Boat owners (size, type, motor) 1,800,714 $70.00
12 month mail order buyers, outdoor enthusiasts, donors RFM 7-9 325,687 +15.00
Outdoor enthusiasts at email addresses 515,618 $75.00

(*) Fundraisers plus catalogers, 60.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $10.00 M extra
Credit Card $10.00 M extra
Childs Age $10.00 M extra
Date Of Birth $10.00 M extra
Ethnicity $10.00 M extra
Gender $5.00 M extra
Gender/Sex Of Child $10.00 M extra
Home Value $10.00 M extra
Home Owner $10.00 M extra
Household Income Select $10.00 M extra
Key Coding $3.00 M extra
Length Of Residence $10.00 M extra
Lifestyle Select $10.00 M extra
Mail Order Buyers $10.00 M extra
Marital Status $5.00 M extra
Presence Of Children $10.00 M extra
Phone Number $25.00 M extra
Running Charge $10.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Telemarketing Charge $20.00 M extra
Reuse (3,000 Min) $50.00 M extra
Transmission Fee $30.00 M extra
Teenagers (ages 13-19) $10.00 M extra
Zip $6.00 M extra
Email Addresses
Home Value
Mortgage
Home Equity
Purchase Power
Wealth Finder
Radius Mapping
Multi-channel Marketing
———- SUMMARY DESCRIPTION ———-
Outdoor enthusiasts.
56% male, 44% female.

———- DATACARD DESCRIPTION ———-
THE DIRECT MEDIA MILLARD CONSUMER DATABASE – OUTDOOR ENTHUSIASTS ARE SOURCED 100% FROM INFOUSA’S OWN PREMIER CONSUMER DATABASE. WE HAVE ENHANCED OUR DATABASE WITH MULTIPLE PROPRIETARY SOURCES; COMBINING DIRECT RESPONSE AND PURCHASE DATA TO BRING THE MOST COMPREHENSIVE DATABASE ON THE MARKET TODAY.
OUR OUTDOOR ENTHUSIASTS ARE SCORED WITH PROPRIETARY PREDICTIVE RESPONSE VALUES. RANKING FROM 1-9 ARE BASED ON KNOWN TRANSACTIONS TAKING INTO ACCOUNT RECENCY OF PURCHASE, FREQUENCY OF PURCHASE ACTIVITY, AND DOLLARS SPENT (RFM) WITHIN EACH MARKET. THE HIGHER THE RFM SCORE INDICATES MULTIPLE BOOK, MAGAZINE AND OUTDOOR GEAR, APPAREL AND MERCHANDISE.
AVERAGE INCOME: $62,500.00

SRDS Classification
USA Consumer 602 Sports

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $10.00 M extra
Diskette $75.00 fee
CD ROM $75.00 fee
Bulletin Board $59.00 fee