Infogroup Consumer Database – Outdoor Enthusiasts

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe21,321,531*$60.00
Outdoor enthusiasts21,321,531+10.00
Hunting/fishing interest5,887,026+10.00
Camping/hiking interest8,546,619+10.00
Boating/sailing interest6,930,740+10.00
12 month mail order buyers outdoor enthusiasts RFM 7-91,714,500+10.00
12 month mail order buyers hunting + fishing catalog buyers RFM 7-9414,525+10.00
12 month mail order buyers outdoor enthusiasts book buyers plus magazine subscribers RFM 7-9525,100+10.00
12 month skiing enthusiasts1,200,400+10.00
Boat owners (size, type, motor)1,800,714$70.00
12 month mail order buyers, outdoor enthusiasts, donors RFM 7-9325,687+15.00
Outdoor enthusiasts at email addresses515,618$75.00

(*) Fundraisers plus catalogers, 60.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$10.00Mextra
Credit Card$10.00Mextra
Childs Age$10.00Mextra
Date Of Birth$10.00Mextra
Ethnicity$10.00Mextra
Gender$5.00Mextra
Gender/Sex Of Child$10.00Mextra
Home Value$10.00Mextra
Home Owner$10.00Mextra
Household Income Select$10.00Mextra
Key Coding$3.00Mextra
Length Of Residence$10.00Mextra
Lifestyle Select$10.00Mextra
Mail Order Buyers$10.00Mextra
Marital Status$5.00Mextra
Presence Of Children$10.00Mextra
Phone Number$25.00Mextra
Running Charge$10.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Telemarketing Charge$20.00Mextra
Reuse (3,000 Min)$50.00Mextra
Transmission Fee$30.00Mextra
Teenagers (ages 13-19)$10.00Mextra
Zip$6.00Mextra
Email Addresses
Home Value
Mortgage
Home Equity
Purchase Power
Wealth Finder
Radius Mapping
Multi-channel Marketing
———- SUMMARY DESCRIPTION ———-
Outdoor enthusiasts.
56% male, 44% female.

———- DATACARD DESCRIPTION ———-
THE DIRECT MEDIA MILLARD CONSUMER DATABASE – OUTDOOR ENTHUSIASTS ARE SOURCED 100% FROM INFOUSA’S OWN PREMIER CONSUMER DATABASE. WE HAVE ENHANCED OUR DATABASE WITH MULTIPLE PROPRIETARY SOURCES; COMBINING DIRECT RESPONSE AND PURCHASE DATA TO BRING THE MOST COMPREHENSIVE DATABASE ON THE MARKET TODAY.
OUR OUTDOOR ENTHUSIASTS ARE SCORED WITH PROPRIETARY PREDICTIVE RESPONSE VALUES. RANKING FROM 1-9 ARE BASED ON KNOWN TRANSACTIONS TAKING INTO ACCOUNT RECENCY OF PURCHASE, FREQUENCY OF PURCHASE ACTIVITY, AND DOLLARS SPENT (RFM) WITHIN EACH MARKET. THE HIGHER THE RFM SCORE INDICATES MULTIPLE BOOK, MAGAZINE AND OUTDOOR GEAR, APPAREL AND MERCHANDISE.
AVERAGE INCOME: $62,500.00

SRDS Classification
USAConsumer602Sports

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$10.00Mextra
Diskette$75.00fee
CD ROM$75.00fee
Bulletin Board$59.00fee