JP Magazine

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 25,931 *$110.00
3 month Hotline subscribers 3,674 +11.00
6 month Hotline subscribers 7,836 +6.00
12 month expires 11,826 $85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3 Mos. Hotline $11.00 M extra
6 Mos. Hotline $6.00 M extra
3rd Party Blow In $10.00 M extra
Non Reciprocall $10.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers who are Jeep owners and enthusiasts who are committed to the repair, restoration and modification of their Jeeps.
93% male, 4% female; average age 41.
Average unit of sale $20.

———- DATACARD DESCRIPTION ———-
JP COVERS THE ENTIRE WORLD OF JEEP–TECHNICAL HOW-TO ARTICLES AND BACKCOUNTRY ADVENTURES TO THE LATEST JEEP UPGRADES AND PERFORMANCE MODIFICATIONS. JP REPORTS ON THE WORLD OF JEEPING LIKE NO OTHER MAGAZINE CAN! IT INCLUDES PRACTICAL, HIGHLY TECHNICAL ARTICLES THAT PROVIDE EXPERT INSIGHT INTO ALL TYPES OF HARDWARE FOR EVERY MODEL, FROM MILITARY TO MODERN AND THEY HAVE COLORFUL FEATURES THAT EXPLORES RARE AND COLLECTIBLE MODELS COVERING GENERAL, HISTORIC AND RARE JEEPS.
JP SUBSCRIBERS ARE JEEP OWNERS AND ENTHUSIASTS WHO ARE COMMITTED TO THE REPAIR, RESTORATION AND MODIFICATION OF THEIR JEEPS.
MEDIAN HOUSEHOLD INCOME: $70,058
UNDER $40,000 22%
$40,000-$74,000 22%
$75,000 & OVER 45%
MARRIED 59%
WORK FULL TIME 62%

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
87% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee