Medals Of America

———- SRDS UPDATED/CONFIRMED ———-
May 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
3 mos. Buyers43,916*$90.00
3 mos Buyers and Inquirers50,030+20.00
6 mos Buyers94,886+15.00
12 mos Buyers160,876+10.00
24 mos Buyers276,878+5.00
24 mos Buyers & Inq.337,438$90.00

(*) Plus selection charge of 20.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
Gender$8.00Mextra
Key Coding$3.00Mextra
Dollar Select: Maintained Cum.:
25.00+ Buyers$10.00Mextra
50.00+ Buyers$15.00Mextra
75.00+ Buyers$20.00Mextra
100.00+ Buyers$25.00Mextra
Multibuyers$11.00Mextra
Dollar Type: Average Dollar$11.00Mextra
Gender:
Male$8.00Mextra
Female$8.00Mextra
Unknown$8.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of nostalgic, military medals and decorations, mostly veterans and their family members.
78% male, 12% female; average age 55.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
REACH HONORABLE VETS WHO PURCHASE THE MEDALS OF AMERICA CATALOG FOR IT’S NOSTALGIC MILITARY MEDALS AND DECORATIONS THAT REFLECT THEIR PERSONAL CONTRIBUTIONS THE U.S. THESE CATALOG BUYERS SPARE NO EXPENSE TO PURCHASE ITEMS THAT WILL ENHANCE THEIR LIFESTYLE AND HOBBIES AND SPEND UP TO $500 PER ORDER.
FOR OVER 28 YEARS, MEDALS OF AMERICA HAS PROUDLY SERVED AMERICAN PATRIOTS. THEIR COMPREHENSIVE CATALOG PROVIDES VETERANS AND THEIR FAMILY MEMBERS WITH NOSTALGIC MILITARY MEDALS, INSIGNIA AND DISPLAY CASES THAT REFLECT THEIR MILITARY SERVICE TO THE UNITED STATES. CUSTOMERS TEND TO BE EXTREMELY LOYAL AND HONEST. THEY ARE PERFECT PROSPECTS FOR COLLECTIBLES, APPAREL, GENERAL MERCHANDISE, HEALTH, MAGAZINE SUBSCRIPTIONS, HISTORY, FUNDRAISING AND INSURANCE OFFERS. REACH THESE HONORABLE VETS WHO ARE FAMILY ORIENTED WITH STRONG INTERESTS IN OUTDOOR SPORTS. THEY LOVE TO FISH, ARE HUNTING ENTHUSIASTS, ENJOY WOODWORKING AND OTHER HOBBIES. THEY ARE INTO THE COLLECTION OF GUNS, MILITARY MEMORABILIA AND TRADITIONAL VALUES. THEY SPARE NO EXPENSE TO PURCHASE ITEMS, WHICH WILL ENHANCE THEIR LIFESTYLE.

SRDS Classification
USAConsumer572Military, Naval & Veterans

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Mag Tape$35.00fee
Cartridge$35.00fee
Diskette$55.00fee
E-mail$75.00fee
Zip Tape$30.00fee