Mid America Motorworks Corvette Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jun 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe46,171$100.00
24 month buyers46,171$100.00
12 month buyers23,906+5.00
6 month buyers10,880+11.00
3 month buyers6,250+16.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Gender$8.00Mextra
Geography$8.00Mextra
50.00+ Buyers$21.00Mextra
75.00+ Buyers$31.00Mextra
100.00+ Buyers$41.00Mextra
Multi-buyers$15.00Mextra
Key Coding$5.00Mextra
———- SUMMARY DESCRIPTION ———-
Corvette owners who owns a Corvette and just considers it their means of transportation.
76% male.
Average unit of sale $178.

———- DATACARD DESCRIPTION ———-
THE MID AMERICAN MOTORWORKS CATALOG IS THE CATALOG JOURNAL-OF-RECORD FOR THE WORLD-WIDE OWNERS AND COLLECTORS OF THIS AMERICAN ICON. WE ARE NOT TALKING ABOUT YOUR AVERAGE CORVETTE OWNER WHO OWNS A CORVETTE AND JUST CONSIDERS ITS HIS MEANS OF TRANSPORTATION-NO! THESE CORVETTE OWNERS KEEP THEIR PRIDE AND JOY IN TIP-TOP SHAPE AND MANY OF THE CORVETTES HAVE BEEN RESTORED BY THE OWNERS, RETURNING THEM SO THEIR ORIGINAL GLORY.
THESE CLASSICS CARS ARE ROAD-READY, BUT THEY ARE ALSO (FOR THE MOST PART) SHOW VEHICLES AND THEIR PROUD OWNERS ENTER THEM INTO CAR SHOWS, AS WELL AS BRING THEM TO THE ANNUAL CORVETTE FUNFEST EACH YEAR IN EFFINGHAM, ILLINOIS.
THESE ENTHUSIASTS TAKE GREAT PRIDE IN THEIR VEHICLES AND RELY ON THE MID AMERICA MOTORWORKS CATALOG TO HELP THEM WITH ALL THEIR RESTORATION NEEDS, AS WELL AS ACCESSORIES AND PARTS TO KEEP THEIR BABIES RUNNING SMOOTHLY.
THIS IS NOT AN INEXPENSIVE HOBBY! THESE LOYAL CUSTOMERS REPEATEDLY SPEND AN AVERAGE O $178 PER ORDER FOR EVERYTHING FROM FLOOR MATS, TO SEAT COVERS, ROTORS TO LICENSED APPAREL, EXHAUST SYSTEMS AND CUSTOM CAR COVERS.
WHO ARE THESE DIE-HARD CORVETTE ENTHUSIASTS’ THEY ARE MOSTLY HIGH INCOME MALES WHO HOLD PROFESSIONAL TITLES, OWN A HOME AND ARE MARRIED. THEIR AGE IS VARIED SINCE CORVETTE MODELS RANGE FROM 1953-2011, BUT THEY DO HAVE THE DISPOSABLE INCOME REQUIRED TO FUND THEIR HOBBY.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
CD-ROM$60.00fee
Diskette$60.00fee