Mid America Motorworks Package Insert Program

———- SRDS UPDATED/CONFIRMED ———-
Jan 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 88,000 $60.00
2015 packages 88,000 $60.00
1st quarter packages 20,000 $60.00
2nd quarter packages 24,000 $60.00
3rd quarter packages 24,000 $60.00
4th quarter packages 20,000 $60.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding
———- SUMMARY DESCRIPTION ———-
Your mailers will be able to reach owners of Corvettes and Air-Cooled VW’s with their package inserts!
78% male.
Average unit of sale $178.

———- DATACARD DESCRIPTION ———-
IT DOESN’T GET ANY BETTER THAN THIS. YOUR MAILERS WILL BE ABLE TO REACH OWNERS OF CORVETTES AND AIR-COOLED VW’S WITH THEIR PACKAGE INSERTS.
THESE ENTHUSIASTS TAKE GREAT PRIDE IN THEIR VEHICLES AND RELY ON THE MID AMERICA MOTORWORKS CATALOG TO HELP THEM WITH ALL THEIR RESTORATION NEEDS, AS WELL AS ACCESSORIES AND PARTS TO KEEP THEIR BABIES RUNNING SMOOTHLY.
WHO ARE THESE DIE-HARD CORVETTE ENTHUSIASTS’ THEY ARE MOSTLY HIGH INCOME MALES WHO HOLD PROFESSIONAL TITLES, OWN A HOME AND ARE MARRIED. THEIR AGE IS VARIED SINCE CORVETTE MODELS RANGE FROM 1953-2011. BUT THEY DO HAVE THE DISPOSABLE INCOME NEEDED TO SUPPORT THEIR HOBBY.
THE AIR-COOLED VW OWNERS ARE SERIOUS COLLECTORS AND ENTHUSIASTS OF THE ORIGINAL VOLKSWAGEN. YOU WILL SEE MANY OF THESE RESTORED CLASSICS ON THE STREETS AND ALSO AT CAR SHOWS WHERE THE PROUD OWNERS CAN SHOW OFF ALL THEIR HARD WORK AND GET THE APPRECIATION AND RECOGNITION THEY DESERVE.
MID AMERICA MOTORWORKS OFFERS OWNERS OF VINTAGE AIR-COOLED VW’S (1950-1979) EVERYTHING THEY NEED TO RESTORE, REPAIR AND KEEP THEM LOOKING AND RUNNING LIKE THEY ARE BRAND NEW.
FROM CAR MATS, TO LICENSE PLATE FRAMES, BELTS, BRAKES AND HOSES, MID AMERICA MOTORWORKS SELLS EVERYTHING A RESTORER NEED TO BRING THEIR CAR BACK TO ITS ORIGINAL CONDITION.

SRDS Classification
USA Consumer Insert Media 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Response
Package Insert

———- METHOD OF ADDRESSING ———-
Maximum size 5.5″ x 8″. Maximum weight .25 oz.