Mid America Motorworks Vintage Volkswagen Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jun 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 23,122 $100.00
24 month buyers 23,122 $100.00
12 month buyers 12,082 +5.00
6 month buyers 5,692 +11.00
3 month buyers 3,406 +16.00
12 month catalog reequestors 5,607 $85.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Gender $8.00 M extra
Geography $8.00 M extra
50.00+ Buyers $21.00 M extra
75.00+ Buyers $31.00 M extra
100.00+ Buyers $41.00 M extra
Multi Buyers $15.00 M extra
Key Coding $5.00 M extra
———- SUMMARY DESCRIPTION ———-
These Bug owners are serious collectors and enthusiasts of the original VW Bug (Beetle).
78% female.
Average unit of sale $156.

———- DATACARD DESCRIPTION ———-
REMEMBER HERBIE THE LOVE BUG’ GUESS WHERE HE IS’ HERBIE LIVES ON ALONG WITH MANY OF HIS VINTAGE COUSINS AT THE AIR-COOLED VW MUSEUM AT MID AMERICA MOTORWORKS IN ILLINOIS.
MID AMERICA MOTORWORKS OFFERS OWNERS OF AIR-COOLED VOLKSWAGENS (1950-1979) EVERYTHING THEY NEED TO RESTORE, REPAIR AND KEEP THEM LOOKING AND RUNNING LIKE THEY ARE BRAND NEW–EVEN BETTER THAN BRAND NEW!
THESE BUG OWNERS ARE SERIOUS COLLECTORS AND ENTHUSIASTS OF THE ORIGINAL VW BUG (BEETLE). YOU WILL SEE MANY OF THESE RESTORED CLASSICS ON THE STREETS AND ALSO AT CAR SHOWS WHERE THE PROUD OWNERS SHOW OFF ALL THEIR HARD WORK AND GET THE APPRECIATION AND RECOGNITION THEY DESERVE.
FROM CAR MATS, TO LICENSE PLATE FRAMES, BELTS, BRAKES & HOSES, MID AMERICA MOTORWORKS SELLS EVERYTHING A RESTORER NEEDS TO BRING A VW BACK TO ITS ORIGINAL CONDITION MID AMERICA MOTORWORKS IS THE GO-TO-PLACE FOR ALL THINGS AIR-COOLED VW.
THESE CUSTOMERS ARE A VERY NICHE GROUP OF REPEAT BUYERS WHO HAVE THE DISPOSABLE INCOME TO SUPPORT THEIR UPSCALE HOBBY.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
CD-ROM $60.00 fee
Diskette $60.00 fee