Mid America Motorworks Vintage Volkswagen Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jun 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe23,122$100.00
24 month buyers23,122$100.00
12 month buyers12,082+5.00
6 month buyers5,692+11.00
3 month buyers3,406+16.00
12 month catalog reequestors5,607$85.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Gender$8.00Mextra
Geography$8.00Mextra
50.00+ Buyers$21.00Mextra
75.00+ Buyers$31.00Mextra
100.00+ Buyers$41.00Mextra
Multi Buyers$15.00Mextra
Key Coding$5.00Mextra
———- SUMMARY DESCRIPTION ———-
These Bug owners are serious collectors and enthusiasts of the original VW Bug (Beetle).
78% female.
Average unit of sale $156.

———- DATACARD DESCRIPTION ———-
REMEMBER HERBIE THE LOVE BUG’ GUESS WHERE HE IS’ HERBIE LIVES ON ALONG WITH MANY OF HIS VINTAGE COUSINS AT THE AIR-COOLED VW MUSEUM AT MID AMERICA MOTORWORKS IN ILLINOIS.
MID AMERICA MOTORWORKS OFFERS OWNERS OF AIR-COOLED VOLKSWAGENS (1950-1979) EVERYTHING THEY NEED TO RESTORE, REPAIR AND KEEP THEM LOOKING AND RUNNING LIKE THEY ARE BRAND NEW–EVEN BETTER THAN BRAND NEW!
THESE BUG OWNERS ARE SERIOUS COLLECTORS AND ENTHUSIASTS OF THE ORIGINAL VW BUG (BEETLE). YOU WILL SEE MANY OF THESE RESTORED CLASSICS ON THE STREETS AND ALSO AT CAR SHOWS WHERE THE PROUD OWNERS SHOW OFF ALL THEIR HARD WORK AND GET THE APPRECIATION AND RECOGNITION THEY DESERVE.
FROM CAR MATS, TO LICENSE PLATE FRAMES, BELTS, BRAKES & HOSES, MID AMERICA MOTORWORKS SELLS EVERYTHING A RESTORER NEEDS TO BRING A VW BACK TO ITS ORIGINAL CONDITION MID AMERICA MOTORWORKS IS THE GO-TO-PLACE FOR ALL THINGS AIR-COOLED VW.
THESE CUSTOMERS ARE A VERY NICHE GROUP OF REPEAT BUYERS WHO HAVE THE DISPOSABLE INCOME TO SUPPORT THEIR UPSCALE HOBBY.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
CD-ROM$60.00fee
Diskette$60.00fee