Mopar Muscle

———- SRDS UPDATED/CONFIRMED ———-
Dec 7, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 19,756 *$110.00
3 month hotline subscribers 2,415 +11.00
   6 month hotline subscribers 6,229 +6.00
   12 month expires 5,055 $85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $16.00 M extra
3 Mos. Hotline $11.00 M extra
6 Mos. Hotline $6.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
Median Age:
18 To 24
25 To 34
35 To 44
45 To 54
55 To 64
65+
Median Household Income
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine who are avid enthusiasts who look for advice on what parts are needed for their cars, from suspensions, to engines, to body parts and more.
94% male, 4% female; average age 43.
Average unit of sale $29.97.

———- DATACARD DESCRIPTION ———-
MOPAR MUSCLE MAGAZINE IS DEDICATED TO PERFORMANCE MUSCLE CARS WITH A PRIMARY EMPHASIS ON THE MUSCLE CAR ERA-DODGE, PLYMOUTH AND CHRYSLER VEHICLES. EVERY ISSUE INCLUDES AUTHORITATIVE TECHNICAL ARTICLES ON THE RESTORATION, MAINTENANCE, AND PERFORMANCE OF CHRYSLER-POWERED VEHICLES. MOPAR MUSCLE MAGAZINE ALSO OFFERS SPECIAL FEATURE ARTICLES THAT PROVIDE EXCLUSIVE RESEARCH AND INFORMATION AS WELL AS COLORFUL PHOTOGRAPHS WHICH OFFER AN INSIDE LOOK AT EACH STEP OF THE BUILDING PROCESS.
MOPAR MUSCLE MAGAZINE SUBSCRIBERS ARE AVID ENTHUSIASTS WHO LOOK FOR ADVICE ON WHAT PARTS ARE NEEDED FOR THEIR CARS, FROM SUSPENSIONS, TO ENGINES, TO BODY PARTS, AND MORE. THEY ARE INTERESTED IN THE LATEST NEWS IN THE INDUSTRY AND COMPLETE COVERAGE OF MAJOR EVENTS, INCLUDING THE ANNUAL MOPAR NATIONALS, MOPARS AT THE SEMA SHOW, AND MOPARS AT THE STRIP-JUST TO NAME A FEW!
MEDIAN HOUSEHOLD INCOME: $66,152

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
86% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP/Modem/BBS $55.00 fee