Motor Trend

———- SRDS UPDATED/CONFIRMED ———-
Mar 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 540,591 *$110.00
1 month hotline subscribers 16,958 +16.00
   3 month hotline subscribers 66,588 +11.00
   6 month hotline subscribers 138,613 +6.00
   12 month expires 156,835 $85.00
Canadian subscribers 9,935 $125.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $16.00 M extra
3 Mos. Hotline $11.00 M extra
6 Mos. Hotline $6.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
Median Age:
18 To 24
25 To 34
35 To 44
45 To 54
55 To 64
65+
Median Husehold Income
———- SUMMARY DESCRIPTION ———-
Subscribers who enjoy this publication that satisfies their thirst for knowledge about everything car-related.
88% male, 9% female; average age 43.
Average unit of sale $10.

———- DATACARD DESCRIPTION ———-
MOTOR TRENDS IS THE WORLD’S AUTOMOTIVE AUTHORITY, COVERING MORE CARS, TRUCKS & SUVS THAN ANY OTHER MAGAZINE. EVERY ISSUE OF MOTOR TREND INFORMS AND ENTERTAINS WITH FEATURES ON THE TESTING OF BOTH DOMESTIC AND IMPORT CARS, CAR CARE, MOTOR SPORTS COVERAGE, SNEAK PEEKS AT FUTURE VEHICLES AND AUTO-INDUSTRY NEWS. ITS CAR OF THE YEAR AWARD IS ONE OF THE MOST COVETED BY MANUFACTURERS AND THEY HAVE SET STANDARDS IN RATING CONSUMER SATISFACTION IN ALL ASPECTS OF DRIVING.
MOTOR TRENDS SUBSCRIBERS REPRESENT THE LARGEST SPECTRUM OF BUYERS, ENTHUSIASTS AND CONSUMERS, RANGING FROM SERIOUS AUTO ENTHUSIASTS TO JUST THE CURIOUS. MOTOR TREND SATISFIES THEIR THIRST FOR KNOWLEDGE ABOUT EVERYTHING CAR-RELATED.
MEDIAN HOUSEHOLD INCOME: $84,994

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
55% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee