Motor Trend

———- SRDS UPDATED/CONFIRMED ———-
Mar 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. subscribers540,591*$110.00
1 month hotline subscribers16,958+16.00
   3 month hotline subscribers66,588+11.00
   6 month hotline subscribers138,613+6.00
   12 month expires156,835$85.00
Canadian subscribers9,935$125.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Monthly Hotline$16.00Mextra
3 Mos. Hotline$11.00Mextra
6 Mos. Hotline$6.00Mextra
Source$11.00Mextra
Paid$11.00Mextra
Gender$9.00Mextra
State$9.00Mextra
SCF$9.00Mextra
Zip$9.00Mextra
Key Coding$2.00Mextra
Median Age:
18 To 24
25 To 34
35 To 44
45 To 54
55 To 64
65+
Median Husehold Income
———- SUMMARY DESCRIPTION ———-
Subscribers who enjoy this publication that satisfies their thirst for knowledge about everything car-related.
88% male, 9% female; average age 43.
Average unit of sale $10.

———- DATACARD DESCRIPTION ———-
MOTOR TRENDS IS THE WORLD’S AUTOMOTIVE AUTHORITY, COVERING MORE CARS, TRUCKS & SUVS THAN ANY OTHER MAGAZINE. EVERY ISSUE OF MOTOR TREND INFORMS AND ENTERTAINS WITH FEATURES ON THE TESTING OF BOTH DOMESTIC AND IMPORT CARS, CAR CARE, MOTOR SPORTS COVERAGE, SNEAK PEEKS AT FUTURE VEHICLES AND AUTO-INDUSTRY NEWS. ITS CAR OF THE YEAR AWARD IS ONE OF THE MOST COVETED BY MANUFACTURERS AND THEY HAVE SET STANDARDS IN RATING CONSUMER SATISFACTION IN ALL ASPECTS OF DRIVING.
MOTOR TRENDS SUBSCRIBERS REPRESENT THE LARGEST SPECTRUM OF BUYERS, ENTHUSIASTS AND CONSUMERS, RANGING FROM SERIOUS AUTO ENTHUSIASTS TO JUST THE CURIOUS. MOTOR TREND SATISFIES THEIR THIRST FOR KNOWLEDGE ABOUT EVERYTHING CAR-RELATED.
MEDIAN HOUSEHOLD INCOME: $84,994

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
55% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
FTP$55.00fee