Muscle Car Review

———- SRDS UPDATED/CONFIRMED ———-
Mar 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 5,000.

Selections Counts Price per/M
Active subscribers 21,931 *$110.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
6 Mos. Hotline $6.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
Median Age:
18 To 24
25 To 34
35 To 44
45 To 54
55 To 64
65+
Medican Household Income
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine for passionate muscle car enthusiasts.
93% male; average age 43.
Average unit of sale $19.97.

———- DATACARD DESCRIPTION ———-
MUSCLE CAR REVIEW IS THE ULTIMATE GUIDE TO HIGH PERFORMANCE AUTOMOBILES. IT IS UNIQUE AMONG MUSCLE CAR MAGAZINES ON THE MARKET WITH ITS FOCUS ON RESTORED AND WELL-MAINTAINED ORIGINAL MUSCLE CARS. EACH ISSUE IS JAM-PACKED WITH THE FINEST FEATURED EXAMPLES OF RESTORED MUSCLE, PLUS HISTORICAL ARTICLES TRACING THE DEVELOPMENT OF THESE DETROIT LEGENDS, COVERAGE OF MUSCLE EVENTS AROUND THE COUNTRY, AND HOW-TO STORIES WITH AN EMPHASIS ON PRESERVING AND RESTORING MUSCLE CARS FROM THE 1960S THROUGH THE EARLY ’70S. THEIR HISTORICAL PERSPECTIVE ALSO INCLUDES FACTORY SUPER STOCK SPECIALS THAT TORE UP THE DRAGSTRIPS IN THE 1960S, TRANS-AM RACERS FROM THE SERIES GLORY DAYS, AND EVEN A FEW VINTAGE NASCAR RACING LEGENDS.
MUSCLE CAR REVIEW SUBSCRIBERS ARE PASSIONATE MUSCLE CAR ENTHUSIASTS AND BUILDERS RANGING FROM EXPERIENCED PROFESSIONALS TO PASSIONATE BEGINNERS. THEY ARE INTERESTED IN RESTORATION AND PERFORMANCE HOW-TOS AND COMPARISONS OF TODAY’S MODERN MUSCLE AGAINST THE LEGENDS OF THE PAST.
MEDIAN HOUSEHOLD INCOME: $84,994

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
80% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $55.00 fee
E-mail $55.00 fee