Muscle Car Review

———- SRDS UPDATED/CONFIRMED ———-
Mar 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 5,000.

SelectionsCountsPrice per/M
Active subscribers21,931*$110.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
6 Mos. Hotline$6.00Mextra
Source$11.00Mextra
Paid$11.00Mextra
Gender$9.00Mextra
State$9.00Mextra
SCF$9.00Mextra
Zip$9.00Mextra
Key Coding$2.00Mextra
Median Age:
18 To 24
25 To 34
35 To 44
45 To 54
55 To 64
65+
Medican Household Income
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine for passionate muscle car enthusiasts.
93% male; average age 43.
Average unit of sale $19.97.

———- DATACARD DESCRIPTION ———-
MUSCLE CAR REVIEW IS THE ULTIMATE GUIDE TO HIGH PERFORMANCE AUTOMOBILES. IT IS UNIQUE AMONG MUSCLE CAR MAGAZINES ON THE MARKET WITH ITS FOCUS ON RESTORED AND WELL-MAINTAINED ORIGINAL MUSCLE CARS. EACH ISSUE IS JAM-PACKED WITH THE FINEST FEATURED EXAMPLES OF RESTORED MUSCLE, PLUS HISTORICAL ARTICLES TRACING THE DEVELOPMENT OF THESE DETROIT LEGENDS, COVERAGE OF MUSCLE EVENTS AROUND THE COUNTRY, AND HOW-TO STORIES WITH AN EMPHASIS ON PRESERVING AND RESTORING MUSCLE CARS FROM THE 1960S THROUGH THE EARLY ’70S. THEIR HISTORICAL PERSPECTIVE ALSO INCLUDES FACTORY SUPER STOCK SPECIALS THAT TORE UP THE DRAGSTRIPS IN THE 1960S, TRANS-AM RACERS FROM THE SERIES GLORY DAYS, AND EVEN A FEW VINTAGE NASCAR RACING LEGENDS.
MUSCLE CAR REVIEW SUBSCRIBERS ARE PASSIONATE MUSCLE CAR ENTHUSIASTS AND BUILDERS RANGING FROM EXPERIENCED PROFESSIONALS TO PASSIONATE BEGINNERS. THEY ARE INTERESTED IN RESTORATION AND PERFORMANCE HOW-TOS AND COMPARISONS OF TODAY’S MODERN MUSCLE AGAINST THE LEGENDS OF THE PAST.
MEDIAN HOUSEHOLD INCOME: $84,994

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
80% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$55.00fee
E-mail$55.00fee