Mustang Monthly

———- SRDS UPDATED/CONFIRMED ———-
Dec 7, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

Selections Counts Price per/M
Active subscribers 21,001 *$110.00
6 month Hotline subscribers 5,273 +6.00
12 month Former subscribers 5,672 $85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3 Month Hotline $11.00 M extra
6 Month Hotline $6.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
Median Age:
18 To 24
25 To 34
35 To 44
45 To 54
55 To 64
65+
Median Household Income
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine on Mustang hatchback, fastback and coup history, buying tips, investment values, etc.
92% male, 6% female; average age 50.
Average unit of sale $24.97.

———- DATACARD DESCRIPTION ———-
MUSTANG MONTHLY IS THE ONLY MAGAZINE ON THE MARKET THAT CATERS STRICTLY TO THE MUSTANG HOBBY, FROM VINTAGE TO LATE-MODEL VEHICLES. IT HAS A SPECIALIZED EDITORIAL PACKAGE THAT COVERS EVERYTHING FROM DO-IT-YOURSELF RECOMMENDATIONS TO THE HISTORY OF MUSTANG. THE MAGAZINE OFFERS READERS AN ABUNDANCE OF SPECIAL FEATURES, TECHNICAL ARTICLES AND RESTORATION TIPS. EVERY ISSUE COVERS ALL THERE IS TO KNOW AND SEE IN THE VIBRANT WORLD OF MUSTANGS, PROVIDING THE RIGHT TOOLS AND INFORMATION FOR VINTAGE TO MODERN MUSTANGS.
SUBSCRIBERS ARE MUSTANG OWNERS WHO TURN TO MUSTANG MONTHLY FOR THE BEST ADVICE ON HOW TO MAKE THE BEST OUT OF THE LOOK AND RIDE OF THEIR PRIZED VEHICLE. THEY ARE ALSO ENTHUSIAST, COLLECTORS, AND ADMIRERS INTERESTED IN UPCOMING EVENT AND COVERAGE OF INDUSTRY NEWS. THE VARIOUS MODELS PHOTOGRAPHED IN EACH COPY OF MUSTANG MONTHLY OFFER A GREAT WAY TO INDULGE IN THE CARS THESE SUBSCRIBERS LOVE AND ASPIRE TO ONE DAY OWN!
MEDIAN HOUSEHOLD INCOME: $73,7200

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
89% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee