NASCAR Freeway Fans

———- SRDS UPDATED/CONFIRMED ———-
Feb 24, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total file 1,900,000 $80.00
Quarterly hotline 75,000 $90.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $6.00 M extra
Zip $8.00 M extra
Key Coding $2.00 M extra
Gender $6.00 M extra
———- SUMMARY DESCRIPTION ———-
NASCAR fans who respond to ticket offers and NASCAR merchandise solicitations in their credit card statement or have completed coupons requesting information and merchandise at NASCAR events.
90% male.
Average unit of sale $35.

———- DATACARD DESCRIPTION ———-
NOW FOR THE FIRST TIME REACH THESE DIEHARD FANS OF NASCAR, THE FASTEST GROWING SPORT IN AMERICA TODAY. THESE CONSUMERS HAVE RESPONDED TO TICKET OFFERS AND NASCAR MERCHANDISE SOLICITATIONS IN THEIR CREDIT CARD STATEMENT OR HAVE COMPLETED COUPONS REQUESTING INFORMATION AND MERCHANDISE AT NASCAR EVENTS. THE NASCAR FAN IS LOYAL, EDUCATED AND HAS LOTS OF BUYING POWER. THESE INDIVIDUALS HAVE INDICATED THEIR WILLINGNESS TO RECEIVE ADDITIONAL OFFERS SO THEY ARE PERFECT FOR YOUR NEXT MAILING.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Compiled Event Generated And Credit Card Syndication

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $8.00 M extra
Mag Tape $30.00 fee
E-mail $70.00 fee