National Dragster Subscribers

———- SRDS UPDATED/CONFIRMED ———-
Nov 4, 2013

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active Subscribers (no restrictions)53,250$90.00
Expires (last 12 months)18,500$70.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$1.50Mextra
State$5.00Mextra
Zip$5.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to the membership publication of the National Hot Rod Association (NHRA), the major sanctioning body for the sport of drag racing.
97% female.
Average unit of sale $69.

———- DATACARD DESCRIPTION ———-
NATIONAL DRAGSTER IS THE AWARD-WINNING WEEKLY MEMBERSHIP PUBLICATION OF THE NATIONAL HOT ROD ASSOCIATION (NHRA), THE MAJOR SANCTIONING BODY FOR THE SPORT OF DRAG RACING. NHRA IS THE WORLD’S LARGEST MOTORSPORT, REACHING PROFESSIONAL AND AMATEUR RACERS AS WELL AS MILLIONS OF FANS.

EACH WEEKLY ISSUE COVERS EXTENSIVELY, VIA PHOTOS AND STORY, RESULTS OF THE 22 NATIONAL EVENTS IN THE PROFESSIONAL NHRA FULL THROTTLE DRAG RACING SERIES, 42 REGIONAL EVENTS IN THE LUCAS OIL DRAG RACING SERIES, PLUS NEWS, TECH, PRODUCT REVIEWS, AND IN-DEPTH FEATURES OF INTEREST TO RACERS AND FANS. NATIONAL DRAGSTER’S CLASSIFIED ADS ARE THE LEADING SOURCE FOR DRAG CARS AND PARTS.

66% COLLEGE EDUCATED
88% HOMEOWNERS
AVERAGE HOUSEHOLD INCOME: 90,400
AS A GROUP, SUBSCRIBERS SPEND MORE THAN $1.6 MILLION ANNUALLY ON AUTOMOTIVE PARTS AND ACCESSORIES.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Agent Solicitations At National Events
Internet/Online/Website RegistrationNHRA.com
Space AdsIn Automotive Publications
Direct MailSome
House Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$25.00fee
Computer Disk$25.00fee
FTP$25.00fee