National Dragster Subscribers

———- SRDS UPDATED/CONFIRMED ———-
Nov 4, 2013

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active Subscribers (no restrictions) 53,250 $90.00
Expires (last 12 months) 18,500 $70.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $1.50 M extra
State $5.00 M extra
Zip $5.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to the membership publication of the National Hot Rod Association (NHRA), the major sanctioning body for the sport of drag racing.
97% female.
Average unit of sale $69.

———- DATACARD DESCRIPTION ———-
NATIONAL DRAGSTER IS THE AWARD-WINNING WEEKLY MEMBERSHIP PUBLICATION OF THE NATIONAL HOT ROD ASSOCIATION (NHRA), THE MAJOR SANCTIONING BODY FOR THE SPORT OF DRAG RACING. NHRA IS THE WORLD’S LARGEST MOTORSPORT, REACHING PROFESSIONAL AND AMATEUR RACERS AS WELL AS MILLIONS OF FANS.

EACH WEEKLY ISSUE COVERS EXTENSIVELY, VIA PHOTOS AND STORY, RESULTS OF THE 22 NATIONAL EVENTS IN THE PROFESSIONAL NHRA FULL THROTTLE DRAG RACING SERIES, 42 REGIONAL EVENTS IN THE LUCAS OIL DRAG RACING SERIES, PLUS NEWS, TECH, PRODUCT REVIEWS, AND IN-DEPTH FEATURES OF INTEREST TO RACERS AND FANS. NATIONAL DRAGSTER’S CLASSIFIED ADS ARE THE LEADING SOURCE FOR DRAG CARS AND PARTS.

66% COLLEGE EDUCATED
88% HOMEOWNERS
AVERAGE HOUSEHOLD INCOME: 90,400
AS A GROUP, SUBSCRIBERS SPEND MORE THAN $1.6 MILLION ANNUALLY ON AUTOMOTIVE PARTS AND ACCESSORIES.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Agent Solicitations At National Events
Internet/Online/Website Registration NHRA.com
Space Ads In Automotive Publications
Direct Mail Some
House Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $25.00 fee
Computer Disk $25.00 fee
FTP $25.00 fee