National Ropers Supply

———- SRDS UPDATED/CONFIRMED ———-
Jun 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe154,531*$95.00
   24 month buyers154,531$95.00
   12 month buyers83,614$100.00
   6 month buyers64,651$105.00
   3 month buyers27,874$110.00

Minimum reuse, 250.00 flat.
(**) net name arrangement, 40,000 min., 85% with 10.00/M run charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
SCF$5.00Mextra
Zip$5.00Mextra
Gender$5.00Mextra
State$5.00Mextra
One Name Per Location$5.00Mextra
Reuse (minimum 250.00)
———- SUMMARY DESCRIPTION ———-
Mail order catalog buyers of ropes, saddles, cinches, reins, halters, bits, boots, spurs, etc.
50% male, 49% female.
Average unit of sale $225.

———- DATACARD DESCRIPTION ———-
BUYERS FROM THE NATIONAL ROPERS SUPPLY CATALOG ARE MAIL ORDER BUYERS WHO ARE COWBOYS AND COWGIRLS. THESE EQUINE ENTHUSIASTS LOVE WESTERN PERFORMANCE COMPETITION, HORSES AND THE TACK AND EQUIPMENT, TRAILERS, EDUCATION AND CLINICS THAT SURROUND THE HORSE INDUSTRY. THEIR INCOME ALLOWS THEM TO TRULY LIVE THE WESTERN LIFESTYLE. THEY PURCHASE HIGH QUALITY, HAND-MADE, AUTHENTIC WESTERN APPAREL, COWBOY HATS AND BOOTS AS WELL AS SADDLES, ROPES, TACK, BLANKETS AND OTHER EQUINE RELATED EQUIPMENT. CONVENIENCE OF MAIL ORDER SHOPPING ENCOURAGES THIS FOCUSED, OFTEN RURAL FARM AND RANCH CUSTOMER TO RESPOND MORE FREQUENTLY TO MAIL ORDER OFFERS THAN OTHER ADVERTISING MEDIA. NRS IS THE OFFICIAL CATALOG OF THE FOLLOWING ORGANIZATIONS: USTRC – US TEAM ROPING CHAMPIONSHIPS, USCRA – US CALF ROPERS ASSOCIATION, WORLD BARREL RACING PRODUCTIONS, THE ROPING SHOW WITH TYLER MAGNUS, AND THE NTPC – NATIONAL TEAM PENNING CHAMPIONSHIPS.CHAMPIONSHIPS. THESE INDIVIDUALS ALSO ENJOY HUNTING, FISHING AND CAMPING. MANY OWN ATVS AND MOTORCYCLES. THERE ARE NUMEROUS ENHANCED SELECTS AVAILABLE, PLEASE CALL FOR A COMPLETE LIST.

SRDS Classification
USAConsumer559Horses, Riding & Breeding

———- LIST SOURCE ———-

SourceNote
CompiledBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
FTP$75.00fee