National Ropers Supply

———- SRDS UPDATED/CONFIRMED ———-
Jun 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Universe 154,531 *$95.00
   24 month buyers 154,531 $95.00
   12 month buyers 83,614 $100.00
   6 month buyers 64,651 $105.00
   3 month buyers 27,874 $110.00

Minimum reuse, 250.00 flat.
(**) net name arrangement, 40,000 min., 85% with 10.00/M run charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
SCF $5.00 M extra
Zip $5.00 M extra
Gender $5.00 M extra
State $5.00 M extra
One Name Per Location $5.00 M extra
Reuse (minimum 250.00)
———- SUMMARY DESCRIPTION ———-
Mail order catalog buyers of ropes, saddles, cinches, reins, halters, bits, boots, spurs, etc.
50% male, 49% female.
Average unit of sale $225.

———- DATACARD DESCRIPTION ———-
BUYERS FROM THE NATIONAL ROPERS SUPPLY CATALOG ARE MAIL ORDER BUYERS WHO ARE COWBOYS AND COWGIRLS. THESE EQUINE ENTHUSIASTS LOVE WESTERN PERFORMANCE COMPETITION, HORSES AND THE TACK AND EQUIPMENT, TRAILERS, EDUCATION AND CLINICS THAT SURROUND THE HORSE INDUSTRY. THEIR INCOME ALLOWS THEM TO TRULY LIVE THE WESTERN LIFESTYLE. THEY PURCHASE HIGH QUALITY, HAND-MADE, AUTHENTIC WESTERN APPAREL, COWBOY HATS AND BOOTS AS WELL AS SADDLES, ROPES, TACK, BLANKETS AND OTHER EQUINE RELATED EQUIPMENT. CONVENIENCE OF MAIL ORDER SHOPPING ENCOURAGES THIS FOCUSED, OFTEN RURAL FARM AND RANCH CUSTOMER TO RESPOND MORE FREQUENTLY TO MAIL ORDER OFFERS THAN OTHER ADVERTISING MEDIA. NRS IS THE OFFICIAL CATALOG OF THE FOLLOWING ORGANIZATIONS: USTRC – US TEAM ROPING CHAMPIONSHIPS, USCRA – US CALF ROPERS ASSOCIATION, WORLD BARREL RACING PRODUCTIONS, THE ROPING SHOW WITH TYLER MAGNUS, AND THE NTPC – NATIONAL TEAM PENNING CHAMPIONSHIPS.CHAMPIONSHIPS. THESE INDIVIDUALS ALSO ENJOY HUNTING, FISHING AND CAMPING. MANY OWN ATVS AND MOTORCYCLES. THERE ARE NUMEROUS ENHANCED SELECTS AVAILABLE, PLEASE CALL FOR A COMPLETE LIST.

SRDS Classification
USA Consumer 559 Horses, Riding & Breeding

———- LIST SOURCE ———-

Source Note
Compiled Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $75.00 fee