National Street Machine Club

———- SRDS UPDATED/CONFIRMED ———-
Apr 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2016
Minimum order 5,000.

Selections Counts Price per/M
Active members/subscribers 18,846 *$105.00
Active life members 16,666 $125.00

(*) Fundraisers rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $1.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Gender $8.00 M extra
Age $15.00 M extra
Income $15.00 M extra
Paid $11.00 M extra
Renewals $11.00 M extra
Source $11.00 M extra
Non-reciprocal $10.00 M extra
Vehicles Owned $12.00 M extra
Bind-ins/Blow-ins $6.00 M extra
1 Mo Expires $16.00 M extra
3 Mo Expires $12.00 M extra
6 Mo Expires $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Members who restore and customize their hot rods, muscle cars, and classic cars and trucks and attend car shows, races, cruises, and swap meets.
95% male; average age 53.
Average unit of sale $24.

———- DATACARD DESCRIPTION ———-
NATIONAL STREET MACHINE CLUB IS COMPRISED OF MEMBERS WHO RESTORE AND CUSTOMIZE THEIR HOT RODS, MUSCLE CARS, AND CLASSIC CARS & TRUCKS. THESE CARS ENTHUSIASTS ATTEND CAR SHOWS, RACES, CRUISES, AND SWAP MEETS. MEMBERS ARE FASCINATED BY THE HISTORY OF AMERICAN STREET MACHINES AND SPEND SERIOUS TIME AND MONEY PURSUING THEIR OWN CUSTOM DREAM RIDES. THESE AVID MOTORHEADS BUILD FEARSOME STREET MACHINES THAT OOZE POWER, PERFORMANCE, AND ATTITUDE. THEY ARE WILLING TO INVEST CONSIDERABLE TIME AND MONEY FOR TOOLS, PARTS, AND RELATED ACCESSORIES.
MEMBERS RECEIVE A SUBSCRIPTION TO STREET THUNDER FROM SCOUT (FORMERLY NAMG), A BI-MONTHLY COLORFUL MAGAZINE THAT PROMOTES INTERACTING WITH OTHER MEMBERS AND THE CLUB. STREET THUNDER IS DEVOTED TO CUSTOM RIDES, GARAGE TECHNIQUES, AUTO INDUSTRY UPDATES, AND NEW PRODUCT INFORMATION. EVERY ISSUE COVERS TOPICS LIKE: ENGINE PERFORMANCE, CHASSIS EQUIPMENT, MODIFICATIONS, AND RESTORATION TECHNIQUES.
AVERAGE HOUSEHOLD INCOME; $67,500; 87% HOMEOWNERS; 65% MARRIED; MEMBERS HAVE SPENT AN AVERAGE OF $4,270 OVER THE LAST 12 MONTHS ON PARTS & ACCESSORIES.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Response Direct To Publisher

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $50.00 fee
E-mail $50.00 fee
FTP $50.00 fee
Cartridge $50.00 fee
CD ROM $50.00 fee