National Street Machine Club

———- SRDS UPDATED/CONFIRMED ———-
Apr 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Active members/subscribers18,846*$105.00
Active life members16,666$125.00

(*) Fundraisers rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$1.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Gender$8.00Mextra
Age$15.00Mextra
Income$15.00Mextra
Paid$11.00Mextra
Renewals$11.00Mextra
Source$11.00Mextra
Non-reciprocal$10.00Mextra
Vehicles Owned$12.00Mextra
Bind-ins/Blow-ins$6.00Mextra
1 Mo Expires$16.00Mextra
3 Mo Expires$12.00Mextra
6 Mo Expires$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Members who restore and customize their hot rods, muscle cars, and classic cars and trucks and attend car shows, races, cruises, and swap meets.
95% male; average age 53.
Average unit of sale $24.

———- DATACARD DESCRIPTION ———-
NATIONAL STREET MACHINE CLUB IS COMPRISED OF MEMBERS WHO RESTORE AND CUSTOMIZE THEIR HOT RODS, MUSCLE CARS, AND CLASSIC CARS & TRUCKS. THESE CARS ENTHUSIASTS ATTEND CAR SHOWS, RACES, CRUISES, AND SWAP MEETS. MEMBERS ARE FASCINATED BY THE HISTORY OF AMERICAN STREET MACHINES AND SPEND SERIOUS TIME AND MONEY PURSUING THEIR OWN CUSTOM DREAM RIDES. THESE AVID MOTORHEADS BUILD FEARSOME STREET MACHINES THAT OOZE POWER, PERFORMANCE, AND ATTITUDE. THEY ARE WILLING TO INVEST CONSIDERABLE TIME AND MONEY FOR TOOLS, PARTS, AND RELATED ACCESSORIES.
MEMBERS RECEIVE A SUBSCRIPTION TO STREET THUNDER FROM SCOUT (FORMERLY NAMG), A BI-MONTHLY COLORFUL MAGAZINE THAT PROMOTES INTERACTING WITH OTHER MEMBERS AND THE CLUB. STREET THUNDER IS DEVOTED TO CUSTOM RIDES, GARAGE TECHNIQUES, AUTO INDUSTRY UPDATES, AND NEW PRODUCT INFORMATION. EVERY ISSUE COVERS TOPICS LIKE: ENGINE PERFORMANCE, CHASSIS EQUIPMENT, MODIFICATIONS, AND RESTORATION TECHNIQUES.
AVERAGE HOUSEHOLD INCOME; $67,500; 87% HOMEOWNERS; 65% MARRIED; MEMBERS HAVE SPENT AN AVERAGE OF $4,270 OVER THE LAST 12 MONTHS ON PARTS & ACCESSORIES.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct ResponseDirect To Publisher

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$50.00fee
E-mail$50.00fee
FTP$50.00fee
Cartridge$50.00fee
CD ROM$50.00fee