NHRA Package Insert Program

———- SRDS UPDATED/CONFIRMED ———-
Dec 17, 2013

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

Selections Counts Price per/M
Total file (annually) 80,000 $45.00
Mothly:
   January 6,000 $45.00
   February 7,000 $45.00
   March 7,000 $45.00
   April 8,000 $45.00
   May 7,000 $45.00
   June 6,000 $45.00
   July 7,000 $45.00
   August 5,000 $45.00
   September 6,000 $45.00
   October 8,000 $45.00
   November 7,000 $45.00
   December 6,000 $45.00
———- SUMMARY DESCRIPTION ———-
Packets are distributed to new and renewing members/competitors of the National Hot Rod Association (NHRA), the major sanctioning body for the sport of drag racing.
97% male.
Average unit of sale $64.

———- DATACARD DESCRIPTION ———-
PACKETS ARE DISTRIBUTED TO NEW AND RENEWING MEMBERS/COMPETITORS OF THE NATIONAL HOT ROD ASSOCIATION (NHRA) THE MAJOR SANCTIONING BODY FOR THE SPORT OF DRAG RACING. NHRA DRAG RACING IS THE WORLD’S LARGEST MOTORSPORT, ATTRACTING PROFESSIONAL AND AMATEUR RACERS AS WELL AS MILLIONS OF FANS. CONSUMERS PAY AN ANNUAL FEE FOR MEMBERSHIP THAT INCLUDES A WEEKLY MAGAZINE SUBSCRIPTION, MEMBERSHIP PRIVILEGES, EXCESS MEDICAL INSURANCE, AND VARIOUS PREMIUMS AND SAVINGS
66% COLLEGE EDUCATED
88% HOMEOWNERS
AVERAGE HOUSEHOLD INCOME: $90,400
AS A GROUP, MEMBERS SPEND $1.6 MILLION

SRDS Classification
USA Consumer Insert Media 508 Automotive

———- LIST SOURCE ———-

Source Note
Compiled Agent Solicitations At National Events
Space Ads In Automotive Publications
Direct Mail Some
Internet/Online/Website Registration NHRA.com
Compiled House Ads

———- METHOD OF ADDRESSING ———-
Maximum size 8″ x 5″. Maximum weight .25 oz.