North American Outdoor Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Apr 1, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 5,000.

SelectionsCountsPrice per/M
Active members/subscribers837,005*$105.00
1 month members/subscribers36,593+16.00
   3 month members/subscribers53,674+12.00
   6 month members/subscribers87,531+8.00
Active product buyers495,866+12.00
Active life members563,428$125.00
12 month expires192,337$65.00

(*) Fundraisers rate, 75.00/M; non-affinity catalog, 80.00/M
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$15.00Mextra
Gender$8.00Mextra
Income$15.00Mextra
Paid$11.00Mextra
Renewals$11.00Mextra
SCF$8.00Mextra
Source$11.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$1.00Mextra
Non-reciprocal$10.00Mextra
Bind-ins/Blow-ins$6.00Mextra
Multi-members$20.00Mextra
Modeling
———- SUMMARY DESCRIPTION ———-
Masterfile of the combined and unduplicated active members of The North American Hunting Club and The North American Fishing Club.
98% male; average age 50.
Average unit of sale $24.

———- DATACARD DESCRIPTION ———-
THE NORTH AMERICAN OUTDOOR MASTERFILE CONSISTS OF THE COMBINED AND UNDUPLICATED ACTIVE MEMBERS OF THE NORTH AMERICAN HUNTING CLUB AND THE NORTH AMERICAN FISHING CLUB FROM NORTH AMERICAN AFFINITY CLUBS INC.
MEMBERS OF EACH RESPECTIVE CLUB RECEIVE A SUBSCRIPTION TO NORTH AMERICAN HUNTER AND NORTH AMERICAN FISHERMAN WHICH IS PUBLISHED EXCLUSIVELY FOR MEMBERS.
ADDITIONAL MEMBER BENEFITS INCLUDE NEW PRODUCT REPORTS, CHARTER SERVICES, CLUB CONTESTS AND NEW EQUIPMENT TESTING.

NORTH AMERICAN HUNTING CLUB:
FIREARMS OWNED:
89% RIFLE; 74% HANDGUN; 61% BOWHUNTERS FOR BIG GAME; 88% SHOTGUN; 54% MUZZLELOADER
88% PURCHASE FACTORY LOADED AMMO.
RECREATIONAL ITEMS OWNED:
29% TOWABLE OR TRUCK-MOUNTED CAMPER;
39% BOAT; 8% SNOWMOBILE; 44% ATV.
NORTH AMERICAN FISHING CLUB:
TYPE OF FISHING:
94% FRESHWATER; 19% ICE FISHING; 31% SALTWATER; 25% FLY FISHING (NORTH REGION ONLY).
SKILL LEVELS:
50% ADVANCED/EXPERT; 60% TOOK AN OVERNIGHT FISHING TRIP
50% INTERMEDIATE/BEGINNER
AVERAGE # OF TRIPS PER YEAR: 4
DEMOGRAPHICS:
$70,500 AVERAGE HOUSEHOLD INCOME; 86% HOMEOWNERS

SRDS Classification
USAConsumer546Fishing & Hunting

———- LIST SOURCE ———-

SourceNote
Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
Diskette$50.00fee
FTP$50.00fee
CD$50.00fee
Cartridge$50.00fee