North American Outdoor Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Apr 1, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 5,000.

Selections Counts Price per/M
Active members/subscribers 837,005 *$105.00
1 month members/subscribers 36,593 +16.00
   3 month members/subscribers 53,674 +12.00
   6 month members/subscribers 87,531 +8.00
Active product buyers 495,866 +12.00
Active life members 563,428 $125.00
12 month expires 192,337 $65.00

(*) Fundraisers rate, 75.00/M; non-affinity catalog, 80.00/M
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $15.00 M extra
Gender $8.00 M extra
Income $15.00 M extra
Paid $11.00 M extra
Renewals $11.00 M extra
SCF $8.00 M extra
Source $11.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $1.00 M extra
Non-reciprocal $10.00 M extra
Bind-ins/Blow-ins $6.00 M extra
Multi-members $20.00 M extra
Modeling
———- SUMMARY DESCRIPTION ———-
Masterfile of the combined and unduplicated active members of The North American Hunting Club and The North American Fishing Club.
98% male; average age 50.
Average unit of sale $24.

———- DATACARD DESCRIPTION ———-
THE NORTH AMERICAN OUTDOOR MASTERFILE CONSISTS OF THE COMBINED AND UNDUPLICATED ACTIVE MEMBERS OF THE NORTH AMERICAN HUNTING CLUB AND THE NORTH AMERICAN FISHING CLUB FROM NORTH AMERICAN AFFINITY CLUBS INC.
MEMBERS OF EACH RESPECTIVE CLUB RECEIVE A SUBSCRIPTION TO NORTH AMERICAN HUNTER AND NORTH AMERICAN FISHERMAN WHICH IS PUBLISHED EXCLUSIVELY FOR MEMBERS.
ADDITIONAL MEMBER BENEFITS INCLUDE NEW PRODUCT REPORTS, CHARTER SERVICES, CLUB CONTESTS AND NEW EQUIPMENT TESTING.

NORTH AMERICAN HUNTING CLUB:
FIREARMS OWNED:
89% RIFLE; 74% HANDGUN; 61% BOWHUNTERS FOR BIG GAME; 88% SHOTGUN; 54% MUZZLELOADER
88% PURCHASE FACTORY LOADED AMMO.
RECREATIONAL ITEMS OWNED:
29% TOWABLE OR TRUCK-MOUNTED CAMPER;
39% BOAT; 8% SNOWMOBILE; 44% ATV.
NORTH AMERICAN FISHING CLUB:
TYPE OF FISHING:
94% FRESHWATER; 19% ICE FISHING; 31% SALTWATER; 25% FLY FISHING (NORTH REGION ONLY).
SKILL LEVELS:
50% ADVANCED/EXPERT; 60% TOOK AN OVERNIGHT FISHING TRIP
50% INTERMEDIATE/BEGINNER
AVERAGE # OF TRIPS PER YEAR: 4
DEMOGRAPHICS:
$70,500 AVERAGE HOUSEHOLD INCOME; 86% HOMEOWNERS

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Diskette $50.00 fee
FTP $50.00 fee
CD $50.00 fee
Cartridge $50.00 fee