North American Whitetail (InterMedia Outdoors Inc.)

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe/Base Rate60,847*$100.00
Active subscribers60,847$100.00
1 month hotline5,532+21.00
3 month hotline15,912+16.00
6 month hotline26,073+11.00
12 month expires25,192$75.00

(*) Non-reciprocal fee, plus 20.00/M; fundraiser rate, 85.00/M; non-endemic catalog, 85.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$21.00Mextra
3 Month Hotline$16.00Mextra
6 Month Hotline$11.00Mextra
Gender$11.00Mextra
Age$11.00Mextra
Income Select$11.00Mextra
Nielsen County$11.00Mextra
Lifestyle$16.00Mextra
Paid$11.00Mextra
Change Of Address$11.00Mextra
SCF$11.00Mextra
State$11.00Mextra
Zip$11.00Mextra
Key Coding$2.00Mextra
Credit Cards$11.00Mextra
Source$11.00Mextra
Hunting And/Or Fishing Licenses$10.00Mextra
Product Buyers$11.00Mextra
Political Party$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine for the deer hunter; contains articles on techniques for hunting, proper equipment, profiles of experienced hunters, deer lore, etc.
Average unit of sale $14.97.

———- DATACARD DESCRIPTION ———-
(FORMERLY: NORTH AMERICAN WHITETAIL PRIMEDIA)
PUBLISHED BY INTERMEDIA OUTDOORS INC.
NORTH AMERICAN WHITETAIL IS DEVOTED TO THE SERIOUS TROPHY DEER HUNTER. SINCE ITS INCEPTION, IT HAS HELPED SPARK AN UNPRECEDENTED WAVE OF INTEREST IN TROPHY WHITETAILS. NORTH AMERICAN WHITETAIL HAS BECOME THE AUTHORITATIVE SOURCE FOR INFORMATION ON RECORD-BOOK BUCKS, WHITETAIL MANAGEMENT TECHNIQUES AND ADVANCED HUNTING STRATEGIES.
THESE SUBSCRIBERS ARE COMMITTED TO INVESTING THE TIME, MONEY AND RESEARCH NECESSARY TO GIVE THEMSELVES EVERY POSSIBLE OPPORTUNITY AT THE KIND OF BUCK MOST HUNTERS DREAM OF A WORLD-CLASS WHITETAIL.
AVERAGE HOUSEHOLD INCOME: $64,500
95% OWN RIFLES
95% OWN SHOTGUNS
66% OWN HANDGUNS
100% OF ALL HOUSEHOLDS HAVE A MEMBER WHO HUNTS WHITETAIL
64% HUNT TURKEY
27.4-AVERAGE DAYS SPENT ON HUNTING WHITETAIL DEER IN PAST 12 MONTHS.

SRDS Classification
USAConsumer546Fishing & Hunting

———- LIST SOURCE ———-

SourceNote
100% Direct Mail(agent/Renewal/DTP)

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee