North American Whitetail (InterMedia Outdoors Inc.)

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Universe/Base Rate 60,847 *$100.00
Active subscribers 60,847 $100.00
1 month hotline 5,532 +21.00
3 month hotline 15,912 +16.00
6 month hotline 26,073 +11.00
12 month expires 25,192 $75.00

(*) Non-reciprocal fee, plus 20.00/M; fundraiser rate, 85.00/M; non-endemic catalog, 85.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $21.00 M extra
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
Gender $11.00 M extra
Age $11.00 M extra
Income Select $11.00 M extra
Nielsen County $11.00 M extra
Lifestyle $16.00 M extra
Paid $11.00 M extra
Change Of Address $11.00 M extra
SCF $11.00 M extra
State $11.00 M extra
Zip $11.00 M extra
Key Coding $2.00 M extra
Credit Cards $11.00 M extra
Source $11.00 M extra
Hunting And/Or Fishing Licenses $10.00 M extra
Product Buyers $11.00 M extra
Political Party $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine for the deer hunter; contains articles on techniques for hunting, proper equipment, profiles of experienced hunters, deer lore, etc.
Average unit of sale $14.97.

———- DATACARD DESCRIPTION ———-
(FORMERLY: NORTH AMERICAN WHITETAIL PRIMEDIA)
PUBLISHED BY INTERMEDIA OUTDOORS INC.
NORTH AMERICAN WHITETAIL IS DEVOTED TO THE SERIOUS TROPHY DEER HUNTER. SINCE ITS INCEPTION, IT HAS HELPED SPARK AN UNPRECEDENTED WAVE OF INTEREST IN TROPHY WHITETAILS. NORTH AMERICAN WHITETAIL HAS BECOME THE AUTHORITATIVE SOURCE FOR INFORMATION ON RECORD-BOOK BUCKS, WHITETAIL MANAGEMENT TECHNIQUES AND ADVANCED HUNTING STRATEGIES.
THESE SUBSCRIBERS ARE COMMITTED TO INVESTING THE TIME, MONEY AND RESEARCH NECESSARY TO GIVE THEMSELVES EVERY POSSIBLE OPPORTUNITY AT THE KIND OF BUCK MOST HUNTERS DREAM OF A WORLD-CLASS WHITETAIL.
AVERAGE HOUSEHOLD INCOME: $64,500
95% OWN RIFLES
95% OWN SHOTGUNS
66% OWN HANDGUNS
100% OF ALL HOUSEHOLDS HAVE A MEMBER WHO HUNTS WHITETAIL
64% HUNT TURKEY
27.4-AVERAGE DAYS SPENT ON HUNTING WHITETAIL DEER IN PAST 12 MONTHS.

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
100% Direct Mail (agent/Renewal/DTP)

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee