Northern Tool & Equipment Business Buyers

———- SRDS UPDATED/CONFIRMED ———-
Feb 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2015
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe543,454$120.00
Recency (12 month)380,008+10.00
Recency (6 month)237,590+15.00
Recency (3 month)145,301+20.00
Recency (1 month)75,394+25.00
Inquiries rate27,110$55.00
SIC industry (12 month universe):
   Auto repair (753)14,773+15.00
   Home Building Contractors(152)9,549+15.00
   Plumbing/ HVAC (171)7,669+15.00
   Specialty Trades (179)7,614+15.00
   Cons. / Mining/ Farm Machinery (508)7,144+15.00
   Landscape/ Grounds Maint. (78)6,741+15.00
   Legislative / MunicipalLegislative / Municipal (912)5,423+15.00
   Welding (769)5,139+15.00
   Sports / Amusement Parks (799)5,042+15.00
   Electrical (173)4,592+15.00
   Elementary /Secondary Schools (821)4,464+15.00
   Motor Vehicle Dealers (551)4,315+15.00
   Trucking (421)4,128+15.00
   Machinery (359)3,914+15.00
   Building Management (651)3,894+15.00
   Road Construction (161)3,293+15.00
   Lumber Yards (521)2,913+15.00
   Auto / Home Supply (553)2,871+15.00
   Real Estate Agent / Manager (653)2,857+15.00
   Detective / Security Services (738)2,739+15.00
   Construction Materials (503)2,714+15.00
   Industrial General Contractors (154)2,661+15.00
   Retail Lawn & Garden Supplies (526)2,534+15.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$25.00Mextra
50.00+ Buyers$15.00Mextra
75.00+ Buyers$20.00Mextra
$ Volume$15.00Mextra
Credit Card Buyers$10.00Mextra
Gender$8.00Mextra
Job Function/Title$15.00Mextra
Multi Buyer$10.00Mextra
# Employees$15.00Mextra
Product$17.00Mextra
SCF$10.00Mextra
SIC$15.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of power tools, outdoor recreational products, electrical supplies, automotive and trailer parts, generators, water pumps, clothing and items for the home and garden for their business.
95% male.
Average unit of sale $280.

———- DATACARD DESCRIPTION ———-
NORTHERN TOOL & EQUIPMENT IS THE PREMIER DIRECT SUPPLIER OF HIGH QUALITY PRODUCTS TO SMALL TO MID-SIZE BUSINESSES INCLUDING AUTOMOTIVE SHOPS, GROUNDS MAINTENANCE PROFESSIONALS, CONTRACTORS AND MORE.
THE NORTHERN TOOL & EQUIPMENT CATALOG OFFERS A COMPLETE LINE OF POWER TOOLS, OUTDOOR RECREATIONAL PRODUCTS, ELECTRICAL SUPPLIES, AUTOMOTIVE AND TRAILER PARTS, GENERATORS, WATER PUMPS, CLOTHING AND ITEMS FOR THE HOME AND GARDEN. THESE BUYERS HAVE PURCHASED THESE PRODUCTS FOR THEIR BUSINESS!
***SIC CODES, # OF EMPLOYEES, TITLE AND ANNUAL SALES VOLUME ARE NOW SELECTABLE***
MOSTLY SMALL BUSINESSES (90% <50 EMPLOYEES).
54% OF THE CONTACTS ARE THE BUSINESS OWNERS.

SRDS Classification
USABusiness316Small Office/Home Office

———- LIST SOURCE ———-

SourceNote
100% Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up$4.00Mextra
Pressure Sensitive Labels$6.00Mextra
E-mail$60.00fee
Cartridge$25.00fee