Northern Tool & Equipment Consumer Buyers

———- SRDS UPDATED/CONFIRMED ———-
Feb 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2015
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,094,333 *$110.00
Recency (12 month) 701,924 +10.00
   Recency (6 month) 400,736 +15.00
   Recency (3 month) 229,132 +20.00
   Recency (1 month) 112,447 +25.00
Inquiries rate 125,987 $55.00

(*) Fundraiser rate, 75.00/M; publisher rate, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Credit Card Buyers $12.00 M extra
Gender $8.00 M extra
Multi-buyer $10.00 M extra
Product $17.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
Key Coding $2.00 M extra
100.00+ Buyers $30.00 M extra
50.00+ Buyers $20.00 M extra
75.00+ Buyers $25.00 M extra
———- SUMMARY DESCRIPTION ———-
Consumer buyers of do-it-yourself supplies for building and repairing anything on the home front.
95% male; average age 53.
Average unit of sale $200.

———- DATACARD DESCRIPTION ———-
NORTHERN TOOL IS THE ULTIMATE EQUIPMENT SOURCE FOR BUILDING AND REPAIRING ANYTHING ON THE HOME FRONT. A CUT ABOVE BIG BOX HARDWARE STORES, NORTHERN TOOL CARRIES AN UNPARALLELED ARRAY OF TOOLS THAT APPEAL TO A UNIQUE BREED OF MEN; MEN WHO BELIEVE THERE’S NO PROBLEM A LITTLE HORSEPOWER AND ELBOW GREASE CAN’T SOLVE.
NORTHERN TOOL MEN ARE HAPPIEST IN THEIR WORKROOMS, AND SHOPS. FILLED WITH INGENUITY, SELF-DETERMINATION, AND AN ENDLESS TO-DO LIST, THEY’LL SPEND A WEEKEND CLEARING THE BACK LOT, DRY WALLING THE BASEMENT, AND FINISH BY POWER WASHING THE DECK. THEY TAKE GREAT PRIDE IN THEIR ABILITY TO GET THE JOB DONE. NORTHERN TOOL BUYERS BELIEVE IT’S NOT ABOUT HAVING THE RIGHT TOOLS FOR THE JOB, IT’S ABOUT FINDING THE RIGHT JOB FOR THE TOOLS. WHEN NOT WORKING ON REPAIRING, RESTORING OR BUILDING SOMETHING AROUND THE HOUSE, YOU’LL FIND THESE MEN CAMPING, HUNTING, AND FISHING WITH THEIR FAMILIES OR CULTIVATING IMPRESSIVE VEGETABLE GARDENS ON THE BACK 40.
REACH NORTHERN TOOL’S RESPONSIVE BUYERS AT HOME WITH OFFERS THAT APPEAL TO A TRADITIONAL MAN’S MAN INCLUDING: AUTOMOTIVE, HANDYMAN/DIY PRODUCTS, MEN’S PUBLISHING, ENVIRONMENTAL AND CONSERVATIVE FUNDRAISING APPEALS AND PRACTICAL, WELL-MADE APPAREL.
84% MARRIED

SRDS Classification
USA Consumer 524 Crafts, Hobbies & Models

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up $4.00 M
Pressure Sensitive Labels $6.00 M
Cartridge $25.00 fee
E-mail $60.00 fee