Northern Tool & Equipment Consumer Buyers

———- SRDS UPDATED/CONFIRMED ———-
Feb 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2015
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,094,333*$110.00
Recency (12 month)701,924+10.00
   Recency (6 month)400,736+15.00
   Recency (3 month)229,132+20.00
   Recency (1 month)112,447+25.00
Inquiries rate125,987$55.00

(*) Fundraiser rate, 75.00/M; publisher rate, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Credit Card Buyers$12.00Mextra
Gender$8.00Mextra
Multi-buyer$10.00Mextra
Product$17.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Key Coding$2.00Mextra
100.00+ Buyers$30.00Mextra
50.00+ Buyers$20.00Mextra
75.00+ Buyers$25.00Mextra
———- SUMMARY DESCRIPTION ———-
Consumer buyers of do-it-yourself supplies for building and repairing anything on the home front.
95% male; average age 53.
Average unit of sale $200.

———- DATACARD DESCRIPTION ———-
NORTHERN TOOL IS THE ULTIMATE EQUIPMENT SOURCE FOR BUILDING AND REPAIRING ANYTHING ON THE HOME FRONT. A CUT ABOVE BIG BOX HARDWARE STORES, NORTHERN TOOL CARRIES AN UNPARALLELED ARRAY OF TOOLS THAT APPEAL TO A UNIQUE BREED OF MEN; MEN WHO BELIEVE THERE’S NO PROBLEM A LITTLE HORSEPOWER AND ELBOW GREASE CAN’T SOLVE.
NORTHERN TOOL MEN ARE HAPPIEST IN THEIR WORKROOMS, AND SHOPS. FILLED WITH INGENUITY, SELF-DETERMINATION, AND AN ENDLESS TO-DO LIST, THEY’LL SPEND A WEEKEND CLEARING THE BACK LOT, DRY WALLING THE BASEMENT, AND FINISH BY POWER WASHING THE DECK. THEY TAKE GREAT PRIDE IN THEIR ABILITY TO GET THE JOB DONE. NORTHERN TOOL BUYERS BELIEVE IT’S NOT ABOUT HAVING THE RIGHT TOOLS FOR THE JOB, IT’S ABOUT FINDING THE RIGHT JOB FOR THE TOOLS. WHEN NOT WORKING ON REPAIRING, RESTORING OR BUILDING SOMETHING AROUND THE HOUSE, YOU’LL FIND THESE MEN CAMPING, HUNTING, AND FISHING WITH THEIR FAMILIES OR CULTIVATING IMPRESSIVE VEGETABLE GARDENS ON THE BACK 40.
REACH NORTHERN TOOL’S RESPONSIVE BUYERS AT HOME WITH OFFERS THAT APPEAL TO A TRADITIONAL MAN’S MAN INCLUDING: AUTOMOTIVE, HANDYMAN/DIY PRODUCTS, MEN’S PUBLISHING, ENVIRONMENTAL AND CONSERVATIVE FUNDRAISING APPEALS AND PRACTICAL, WELL-MADE APPAREL.
84% MARRIED

SRDS Classification
USAConsumer524Crafts, Hobbies & Models

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up$4.00M
Pressure Sensitive Labels$6.00M
Cartridge$25.00fee
E-mail$60.00fee