Northern Tool & Equipment Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Feb 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2015
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,637,787 *$110.00
Recency (12 month) 1,081,932 +10.00
   6 month 638,326 +15.00
   3 month 374,433 +20.00
   1 month 187,841 +25.00
Inquiries rate 154,865 $55.00

(*) Fundraiser rate, 75.00/M; publisher rate, 85.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $2.00 M extra
State $7.00 M extra
Zip $7.00 M extra
SCF $7.00 M extra
Gender $8.00 M extra
Credit Card Buyers $12.00 M extra
Home Address $10.00 M extra
Business Address $15.00 M extra
Product $17.00 M extra
Multibuyers $10.00 M extra
50.00+ Buyers $20.00 M extra
75.00+ Buyers $25.00 M extra
100.00+ Buyers $30.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of power tools, outdoor recreational equipment, electrical supplies, automotive parts, clothing and items for the home/garden.
95% male; average age 53.
Average unit of sale $220.

———- DATACARD DESCRIPTION ———-
NORTHERN TOOL IS THE ULTIMATE EQUIPMENT SOURCE FOR BUILDING AND REPAIRING ANYTHING ON THE JOBSITE OR HOME FRONT. A CUT ABOVE BIG BOX HARDWARE STORES, NORTHERN TOOL SERVES A UNIQUE BREED OF MEN. MEN WHO BELIEVE THERE’S NO PROBLEM A LITTLE HORSEPOWER AND ELBOW GREASE CAN’T SOLVE.
USING HEAVY-DUTY TOOLS AND EQUIPMENT IS BOTH VOCATION AND RECREATION FOR NORTHERN TOOL BUYERS. AFTER A DAY ON THE JOBSITE, THEY HEAD HOME TO USE THEIR PERSONAL CACHE OF NORTHERN TOOL EQUIPMENT. WHETHER CLEARING THE BACK LOT, FINISHING THE BASEMENT, OR POWER WASHING THE DECK, THEY HAVE WHAT IT TAKES TO DO THE JOB. WHEN NOT WORKING ON PET PROJECTS, THESE MEN WILL TILL PLOTS FOR VEGETABLE GARDENS AND TAKE THE FAMILY FISHING, HUNTING, OR CAMPING. A MAN AMONG MEN, THE NORTHERN TOOL BUYER IS AN OUTSTANDING PROSPECT FOR MALE-ORIENTED/HOME AND BUSINESS OFFERS.
AVERAGE INCOME: $49,000
84% MARRIED

SRDS Classification
USA Consumer 524 Crafts, Hobbies & Models

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up $4.00 M extra
Pressure Sensitive Labels $6.00 M extra
E-mail $60.00 fee
Cartridge $25.00 fee