Northern Tool & Equipment Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Feb 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2015
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,637,787*$110.00
Recency (12 month)1,081,932+10.00
   6 month638,326+15.00
   3 month374,433+20.00
   1 month187,841+25.00
Inquiries rate154,865$55.00

(*) Fundraiser rate, 75.00/M; publisher rate, 85.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$2.00Mextra
State$7.00Mextra
Zip$7.00Mextra
SCF$7.00Mextra
Gender$8.00Mextra
Credit Card Buyers$12.00Mextra
Home Address$10.00Mextra
Business Address$15.00Mextra
Product$17.00Mextra
Multibuyers$10.00Mextra
50.00+ Buyers$20.00Mextra
75.00+ Buyers$25.00Mextra
100.00+ Buyers$30.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of power tools, outdoor recreational equipment, electrical supplies, automotive parts, clothing and items for the home/garden.
95% male; average age 53.
Average unit of sale $220.

———- DATACARD DESCRIPTION ———-
NORTHERN TOOL IS THE ULTIMATE EQUIPMENT SOURCE FOR BUILDING AND REPAIRING ANYTHING ON THE JOBSITE OR HOME FRONT. A CUT ABOVE BIG BOX HARDWARE STORES, NORTHERN TOOL SERVES A UNIQUE BREED OF MEN. MEN WHO BELIEVE THERE’S NO PROBLEM A LITTLE HORSEPOWER AND ELBOW GREASE CAN’T SOLVE.
USING HEAVY-DUTY TOOLS AND EQUIPMENT IS BOTH VOCATION AND RECREATION FOR NORTHERN TOOL BUYERS. AFTER A DAY ON THE JOBSITE, THEY HEAD HOME TO USE THEIR PERSONAL CACHE OF NORTHERN TOOL EQUIPMENT. WHETHER CLEARING THE BACK LOT, FINISHING THE BASEMENT, OR POWER WASHING THE DECK, THEY HAVE WHAT IT TAKES TO DO THE JOB. WHEN NOT WORKING ON PET PROJECTS, THESE MEN WILL TILL PLOTS FOR VEGETABLE GARDENS AND TAKE THE FAMILY FISHING, HUNTING, OR CAMPING. A MAN AMONG MEN, THE NORTHERN TOOL BUYER IS AN OUTSTANDING PROSPECT FOR MALE-ORIENTED/HOME AND BUSINESS OFFERS.
AVERAGE INCOME: $49,000
84% MARRIED

SRDS Classification
USAConsumer524Crafts, Hobbies & Models

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up$4.00Mextra
Pressure Sensitive Labels$6.00Mextra
E-mail$60.00fee
Cartridge$25.00fee