Northwest River Supply

———- SRDS UPDATED/CONFIRMED ———-
Apr 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 5,000.

Selections Counts Price per/M
Universe 34,282 *$120.00
3 month buyers 8,098 $130.00
   6 month buyers 16,011 $125.00
   12 month buyers 34,282 $120.00
   24 month buyers 60,200 $115.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $2.00 M extra
Gender $6.00 M extra
Fundraising/Non-profit
———- SUMMARY DESCRIPTION ———-
Mail order buyers of, and inquiries about white water rafts, rafting accessories, frames, oars, life jackets, wetsuits, kayaks, canoeing books, camping equipment, etc.
72% male, 19% female.
Average unit of sale $115.

———- DATACARD DESCRIPTION ———-
NORTHWEST RIVER SUPPLY BUYERS ARE COLLEGE EDUCATED PROFESSIONALS WHO ENJOY ADVENTURE TRAVEL, FLY FISHING, CAMPING, HIKING, CANOEING, KAYAKING AND HUNTING. THESE QUALITY CONSCIOUS BUYERS USE DIRECT MAIL TO PURCHASE OUTDOOR EQUIPMENT, CLOTHING, FOOTWEAR, GIFTS AND FOOD. THEIR INTERESTS RANGE FROM INVESTMENTS TO GLOBAL TRAVEL AND CURRENT EVENTS. THESE BUYERS ALSO MAKE DONATIONS TO ENVIRONMENTAL AND WILDLIFE PRESERVATION ORGANIZATIONS.
THE NORTHWEST RIVER SUPPLY CATALOG IS 96 PAGES OF RAFTS, FRAMES, OARS, RAFTING ACCESSORIES, LIFE JACKETS, WET SUITS, KAYAKS, CANOES, BOOKS AND CAMPING EQUIPMENT.

SRDS Classification
USA Consumer 602 Sports

———- LIST SOURCE ———-

Source Note
Direct Mail (catalog)
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
FTP $50.00 fee
Modem $50.00 fee
BBS $50.00 fee