Offshore Angler/Bass Pro Saltwater Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 56,259 $100.00
3 month buyers 21,180 +15.00
   6 month buyers 34,915 +10.00
   12 month buyers 56,259 $100.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Mail Order Buyers
6 Month Hotline $10.00 M extra
12 Month Hotline
24 Month Hotline
50.00+ $15.00 M extra
100.00+ $20.00 M extra
25.00+ $10.00 M extra
Gender $5.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $10.00 M extra
Key Coding $2.00 M extra
Multi Buyers $12.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of saltwater fishing equipment.
91% male; average age 47.
Average unit of sale $130.

———- DATACARD DESCRIPTION ———-
OFFSHORE ANGLER/BASS PRO SHOPS SALTWATER IS THE ULTIMATE SALTWATER FISHING CATALOG FROM BASS PRO SHOPS. THESE UPSCALE SALTWATER FISHING ENTHUSIASTS SPEND FREELY ON THEIR FAVORITE LEISURE TIME ACTIVITIES. WITH THE COST OF A SALTWATER ROD AND REEL COMBO EASILY REACHING $1,000 OR MORE, THESE ACTIVE SPORTSMEN WANT AND BUY THE BEST. FROM RODS, REELS AND LURES, TO THE RIGHT APPAREL, OFFSHORE ANGLER PROVIDES THE WIDEST SELECTION OF MERCHANDISE FOR THESE TOP-OF-THE- LINE FISHERMEN.
95% HOMEOWNER
73% MARRIED
AVERAGE INCOME: 80,000.00

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
Direct Mail (catalog)
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Cartridge $25.00 fee
Modem $50.00 fee
FTP $50.00 fee
BBS $50.00 fee