Old Cars Report Price Guide

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. subscribers26,669$100.00
Nov ’15 – Jan ’16 hotline5,113+15.00
Aug ’15 -Jan ’16 hotline9,320+10.00
3 month expires4,252$85.00

(*) Fundraising rate, 75.00/M; non-reciprocal, plus 25.00/M; non-affinity catalog rate, 90.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
12 Month Hotline$5.00Mextra
3 Month Hotline$15.00Mextra
6 Month Hotline$10.00Mextra
Gender$10.00Mextra
Paid$11.00Mextra
Non-reciprocal$25.00Mextra
SCF$10.00Mextra
Source$11.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to Old Car Report Price Guide.
79% male, 2% female.
Average unit of sale $17.98.

———- DATACARD DESCRIPTION ———-
OLD CARS REPORT, PRICE GUIDE , A KRAUSE PUBLICATION, A DIVISION OF F+W MEDIA, IS THE NATION’S MOST RESPECTED AUTHORITY FOR PRICING OF COLLECTIBLE AUTOS FROM THE TURN OF THE CENTURY TO 2004. THE EXTENSIVE PRICE GUIDE SECTION RATES CARS ON A SCALE OF 1 TO 6, FROM MUSEUM-QUALITY VEHICLE DOWN TO PARTS CAR. MARQUES RUN FROM AMC TO WILLYS, AND SECTIONS ON FOREIGN MAKES AND LIGHT-DUTY TRUCKS ARE ALSO INCLUDED. IN ADDITION TO HISTORICAL AND CURRENT PRICING FROM THE RESPECTED OLD CARS PRICE GUIDE STAFF AND HISTORICAL AUCTION PRICES, THERE ARE HUNDREDS OF THOUSANDS OF INFORMATIONAL NUGGETS, FACTS, DATA AND PHOTOS RELATED TO AMERICAN VEHICLES.
OLD CARS REPORT PRICE GUIDE SUBSCRIBERS ARE VINTAGE AND CLASSIC CAR HOBBYISTS, COLLECTORS, RESTORERS, ENTHUSIASTS, DEALERS, APPRAISERS, INSURERS, AND INVESTORS.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
Diskette$50.00fee
FTP$50.00fee