Old Cars Report Price Guide

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 26,669 $100.00
Nov ’15 – Jan ’16 hotline 5,113 +15.00
Aug ’15 -Jan ’16 hotline 9,320 +10.00
3 month expires 4,252 $85.00

(*) Fundraising rate, 75.00/M; non-reciprocal, plus 25.00/M; non-affinity catalog rate, 90.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
12 Month Hotline $5.00 M extra
3 Month Hotline $15.00 M extra
6 Month Hotline $10.00 M extra
Gender $10.00 M extra
Paid $11.00 M extra
Non-reciprocal $25.00 M extra
SCF $10.00 M extra
Source $11.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to Old Car Report Price Guide.
79% male, 2% female.
Average unit of sale $17.98.

———- DATACARD DESCRIPTION ———-
OLD CARS REPORT, PRICE GUIDE , A KRAUSE PUBLICATION, A DIVISION OF F+W MEDIA, IS THE NATION’S MOST RESPECTED AUTHORITY FOR PRICING OF COLLECTIBLE AUTOS FROM THE TURN OF THE CENTURY TO 2004. THE EXTENSIVE PRICE GUIDE SECTION RATES CARS ON A SCALE OF 1 TO 6, FROM MUSEUM-QUALITY VEHICLE DOWN TO PARTS CAR. MARQUES RUN FROM AMC TO WILLYS, AND SECTIONS ON FOREIGN MAKES AND LIGHT-DUTY TRUCKS ARE ALSO INCLUDED. IN ADDITION TO HISTORICAL AND CURRENT PRICING FROM THE RESPECTED OLD CARS PRICE GUIDE STAFF AND HISTORICAL AUCTION PRICES, THERE ARE HUNDREDS OF THOUSANDS OF INFORMATIONAL NUGGETS, FACTS, DATA AND PHOTOS RELATED TO AMERICAN VEHICLES.
OLD CARS REPORT PRICE GUIDE SUBSCRIBERS ARE VINTAGE AND CLASSIC CAR HOBBYISTS, COLLECTORS, RESTORERS, ENTHUSIASTS, DEALERS, APPRAISERS, INSURERS, AND INVESTORS.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Diskette $50.00 fee
FTP $50.00 fee