Old Cars Weekly News & Marketplace

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 31,416 $100.00
Nov ’15 – Jan ’16 hotline 6,217 +15.00
Aug ’15 – Jan ’16 hotline 12,496 +10.00
Total expires 29,894 $85.00

(*) Fundraising rate, 75.00/M; non-reciprocal, plus 25.00/M; non-affinity catalog rate, 90.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
12 Month Hotline $5.00 M extra
6 Month Hotline $10.00 M extra
3 Month Hotline $15.00 M extra
State $10.00 M extra
SCF $10.00 M extra
Zip $10.00 M extra
Paid $11.00 M extra
Source $11.00 M extra
Gender $10.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine edited for vintage and classic car hobbyists, collectors, restorers, enthusiasts, dealers and investors.
83% male, 2% female.
Average unit of sale $34.98.

———- DATACARD DESCRIPTION ———-
OLD CARS WEEKLY NEWS & MARKETPLACE, A KRAUSE PUBLICATION, A DIVISION OF F&W MEDIA, COVERS THE ENTIRE FIELD OF COLLECTIBLE AUTOMOBILES-FROM THE CLASSIC TOURING CARS AND ROADSTERS OF THE EARLY 1900S, TO THE POPULAR MUSCLE CARS OF THE 1960S AND ’70S. EACH ISSUE COVERS COLLECTOR CAR NEWS AND EVENTS, HISTORICAL VEHICLE PROFILES, TECHNICAL REPAIR TIPS, DO-IT-YOURSELF, STEP-BY-STEP RESTORATION ADVICE PLUS CLASSIFIED AND DISPLAY ADS FOR CARS AND PARTS FROM ALL ERAS.
OLD CARS WEEKLY NEWS & MARKETPLACE SUBSCRIBERS ARE VINTAGE AND CLASSIC CAR HOBBYISTS, COLLECTORS, RESTORERS, ENTHUSIASTS, DEALERS AND INVESTORS.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $50.00 fee
E-mail $50.00 fee
FTP $50.00 fee