Old Cars Weekly News & Marketplace

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. subscribers31,416$100.00
Nov ’15 – Jan ’16 hotline6,217+15.00
Aug ’15 – Jan ’16 hotline12,496+10.00
Total expires29,894$85.00

(*) Fundraising rate, 75.00/M; non-reciprocal, plus 25.00/M; non-affinity catalog rate, 90.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
12 Month Hotline$5.00Mextra
6 Month Hotline$10.00Mextra
3 Month Hotline$15.00Mextra
State$10.00Mextra
SCF$10.00Mextra
Zip$10.00Mextra
Paid$11.00Mextra
Source$11.00Mextra
Gender$10.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine edited for vintage and classic car hobbyists, collectors, restorers, enthusiasts, dealers and investors.
83% male, 2% female.
Average unit of sale $34.98.

———- DATACARD DESCRIPTION ———-
OLD CARS WEEKLY NEWS & MARKETPLACE, A KRAUSE PUBLICATION, A DIVISION OF F&W MEDIA, COVERS THE ENTIRE FIELD OF COLLECTIBLE AUTOMOBILES-FROM THE CLASSIC TOURING CARS AND ROADSTERS OF THE EARLY 1900S, TO THE POPULAR MUSCLE CARS OF THE 1960S AND ’70S. EACH ISSUE COVERS COLLECTOR CAR NEWS AND EVENTS, HISTORICAL VEHICLE PROFILES, TECHNICAL REPAIR TIPS, DO-IT-YOURSELF, STEP-BY-STEP RESTORATION ADVICE PLUS CLASSIFIED AND DISPLAY ADS FOR CARS AND PARTS FROM ALL ERAS.
OLD CARS WEEKLY NEWS & MARKETPLACE SUBSCRIBERS ARE VINTAGE AND CLASSIC CAR HOBBYISTS, COLLECTORS, RESTORERS, ENTHUSIASTS, DEALERS AND INVESTORS.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$50.00fee
E-mail$50.00fee
FTP$50.00fee