Overton’s Boating & Water Sports Catalog Buyers Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jun 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 227,470 *$95.00
24 month buyers 227,470 $95.00
12 month buyers 126,241 +5.00
24 month internet inquiries 52,068 $75.00
12 month inquiries 23,367 $80.00

(*) Publishers and fundraisers rate, 65.00/M. Datamatch/enhanced, 95.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $2.00 M extra
Zip+4 $3.00 M extra
State $6.00 M extra
SCF $6.00 M extra
Gender $6.00 M extra
Running Charge $10.00 M extra
Zip $10.00 M extra
Credit Card Buyers $10.00 M extra
50.00+ Buyers $10.00 M extra
75.00+ Buyers $15.00 M extra
150.00+ Buyers $25.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order and internet buyers of boating and related sports merchandise, apparel and accessories.
80% male, 20% female; ages 30-49.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
OVERTON’S IS THE WORLD’S LARGEST WATER SPORTS DEALER
PROVIDING BOATING AND RELATED SPORTS MERCHANDISE, APPAREL AND
ACCESSORIES. THESE MAIL ORDER & INTERNET SPEND AN AVERAGE OF
$150.00 ON ACCESSORIES, SKIS, FAMILY WATER TOYS AND OTHER
GEAR, IN ADDITION TO POWER BOAT PARTS, INSTRUMENTS,
ELECTRONICS, HARDWARE AND SAFETY PRODUCTS. THE OVERTON’S
TYPICAL BUYER IS AN AFFLUENT, FAMILY-ORIENTED HOMEOWNER WHO
SPENDS LEISURE TIME ENJOYING A WATER LIFESTYLE AND OTHER
OUTDOOR SPORTS AND ACTIVITIES. IDEAL PROSPECTS FOR OUTDOOR
AND SPORTING, CREDIT CARD, CATALOGS, SUBSCRIPTIONS,
TECHNOLOGY AND TRAVEL OFFERS.
PROFILE/DEMOGRAPHICS:
AFFLUENT BOAT OWNERS WHO SPEND LEISURE TIME ON
THE WATER
FAMILIES WHO PURCHASE WATER TOYS AND OTHER GEAR

SRDS Classification
USA Consumer 514 Boating & Yachting

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $10.00 M extra
Diskette $50.00 fee
E-mail $50.00 fee
FTP $50.00 fee
IBM 3480 Cartridge $50.00 fee