Overton’s Boating & Water Sports Catalog Buyers Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jun 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe227,470*$95.00
24 month buyers227,470$95.00
12 month buyers126,241+5.00
24 month internet inquiries52,068$75.00
12 month inquiries23,367$80.00

(*) Publishers and fundraisers rate, 65.00/M. Datamatch/enhanced, 95.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$2.00Mextra
Zip+4$3.00Mextra
State$6.00Mextra
SCF$6.00Mextra
Gender$6.00Mextra
Running Charge$10.00Mextra
Zip$10.00Mextra
Credit Card Buyers$10.00Mextra
50.00+ Buyers$10.00Mextra
75.00+ Buyers$15.00Mextra
150.00+ Buyers$25.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order and internet buyers of boating and related sports merchandise, apparel and accessories.
80% male, 20% female; ages 30-49.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
OVERTON’S IS THE WORLD’S LARGEST WATER SPORTS DEALER
PROVIDING BOATING AND RELATED SPORTS MERCHANDISE, APPAREL AND
ACCESSORIES. THESE MAIL ORDER & INTERNET SPEND AN AVERAGE OF
$150.00 ON ACCESSORIES, SKIS, FAMILY WATER TOYS AND OTHER
GEAR, IN ADDITION TO POWER BOAT PARTS, INSTRUMENTS,
ELECTRONICS, HARDWARE AND SAFETY PRODUCTS. THE OVERTON’S
TYPICAL BUYER IS AN AFFLUENT, FAMILY-ORIENTED HOMEOWNER WHO
SPENDS LEISURE TIME ENJOYING A WATER LIFESTYLE AND OTHER
OUTDOOR SPORTS AND ACTIVITIES. IDEAL PROSPECTS FOR OUTDOOR
AND SPORTING, CREDIT CARD, CATALOGS, SUBSCRIPTIONS,
TECHNOLOGY AND TRAVEL OFFERS.
PROFILE/DEMOGRAPHICS:
AFFLUENT BOAT OWNERS WHO SPEND LEISURE TIME ON
THE WATER
FAMILIES WHO PURCHASE WATER TOYS AND OTHER GEAR

SRDS Classification
USAConsumer514Boating & Yachting

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$10.00Mextra
Diskette$50.00fee
E-mail$50.00fee
FTP$50.00fee
IBM 3480 Cartridge$50.00fee