Overton’s Catalog Blow-In Program

———- SRDS UPDATED/CONFIRMED ———-
Dec 19, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 100,000.

SelectionsCountsPrice per/M
Universe3,145,000$45.00
   March385,000$45.00
   June2,200,000$45.00
———- SUMMARY DESCRIPTION ———-
Blow-in or bind-in the catalog to buyers of boating and related merchandise, apparel and accessories.
80% male, 20% female; ages 30-49.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
HAVE YOUR OFFER BLOWN-IN OR BOUND-IN TO CATALOGS FROM OVERTON’S, THE WORLD’S LARGEST WATER SPORTS DEALER PROVIDING BOATING AND RELATED SPORTS MERCHANDISE, APPAREL AND ACCESSORIES. CATALOGS REACH BOAT OWNERS WHO ENJOY AN ACTIVE BOATING LIFESTYLE. THE OVERTON’S TYPICAL BUYER IS AN AFFLUENT, FAMILY-ORIENTED HOMEOWNER WHO SPENDS LEISURE TIME ENJOYING A WATER LIFESTYLE AND OTHER OUTDOOR SPORTS AND ACTIVITIES.

IDEAL PROSPECTS FOR OUTDOOR AND SPORTING, CATALOGS, SUBSCRIPTIONS, TECHNOLOGY, TRAVEL AND FAMILY OFFERS.

INCOME RANGE: $50,000-$125,000
85% MARRIED
60% PRESENCE OF CHILDREN IN HOUSEHOLD

SRDS Classification
USAConsumer Insert Media514Boating & Yachting

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-
Maximum size 6″ x 6″. Minimum size 5″ x 3.5″. Maximum weight .25 oz.