Performance 4 Benz Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
May 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 15,358 *$105.00
3 month buyers 875 +16.00
6 month buyers 2,002 +11.00
12 month buyers 5,709 +6.00

(*) Fundraiser base, 65.00/M; Non-automotive publishers base, 70.00/M; Non-automotive catalog base, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $31.00 M extra
200.00+ Buyers $41.00 M extra
50.00+ Buyers $26.00 M extra
12 Month Buyers $6.00 M extra
3 Month Buyers $16.00 M extra
6 Month Buyers $11.00 M extra
Auto Make $16.00 M extra
Auto Model $16.00 M extra
Auto Year $16.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of original and replacement parts and accessories for their Mercedes-Benz.
90% male; average age 53.
Average unit of sale $220.

———- DATACARD DESCRIPTION ———-
ECKLER’S IS THE RECOGNIZED LEADER IN SUPPLYING AUTOMOBILE ENTHUSIASTS WITH ORIGINAL AND REPLACEMENT PARTS AND ACCESSORIES FOR CORVETTES AND CLASSIC CHEVYS. WITH THEIR PERFORMANCE 4 BENZ CATALOG, THEY HAVE EXPANDED THEIR AREA OF EXPERTISE INTO THE WORLD OF MERCEDES-BENZ.
LIKE OTHER ECKLER’S CATALOGS, PERFORMANCE 4 BENZ CARRIES A COMPLETE LINE OF PARTS, TOOLS AND ACCESSORIES TO RESTORE CLASSIC MERCEDES-BENZ TO THEIR ORIGINAL STATE, OR MAINTAIN AND PERSONALIZE THE LATEST MODELS.
THIS MOSTLY MALE AUDIENCE ARE BOTH DO-IT-YOURSELFERS AND COLLECTORS WHO TAKE PRIDE IN THEIR VEHICLES AND MANY TEND TO OWN MORE THAN ONE VEHICLE. IN ADDITION TO EVERYTHING AUTOMOTIVE, THESE AFFLUENT INDIVIDUALS ARE INTERESTED IN SPORTS, TRAVEL, INVESTING, GOURMET FOOD AND WINE, APPAREL AND MEN’S MERCHANDISE.
AVERAGE INCOME: $100,000.00.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
Cartridge $30.00 fee