Performance 4 Benz Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
May 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe15,358*$105.00
3 month buyers875+16.00
6 month buyers2,002+11.00
12 month buyers5,709+6.00

(*) Fundraiser base, 65.00/M; Non-automotive publishers base, 70.00/M; Non-automotive catalog base, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$31.00Mextra
200.00+ Buyers$41.00Mextra
50.00+ Buyers$26.00Mextra
12 Month Buyers$6.00Mextra
3 Month Buyers$16.00Mextra
6 Month Buyers$11.00Mextra
Auto Make$16.00Mextra
Auto Model$16.00Mextra
Auto Year$16.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Key Coding$3.50Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of original and replacement parts and accessories for their Mercedes-Benz.
90% male; average age 53.
Average unit of sale $220.

———- DATACARD DESCRIPTION ———-
ECKLER’S IS THE RECOGNIZED LEADER IN SUPPLYING AUTOMOBILE ENTHUSIASTS WITH ORIGINAL AND REPLACEMENT PARTS AND ACCESSORIES FOR CORVETTES AND CLASSIC CHEVYS. WITH THEIR PERFORMANCE 4 BENZ CATALOG, THEY HAVE EXPANDED THEIR AREA OF EXPERTISE INTO THE WORLD OF MERCEDES-BENZ.
LIKE OTHER ECKLER’S CATALOGS, PERFORMANCE 4 BENZ CARRIES A COMPLETE LINE OF PARTS, TOOLS AND ACCESSORIES TO RESTORE CLASSIC MERCEDES-BENZ TO THEIR ORIGINAL STATE, OR MAINTAIN AND PERSONALIZE THE LATEST MODELS.
THIS MOSTLY MALE AUDIENCE ARE BOTH DO-IT-YOURSELFERS AND COLLECTORS WHO TAKE PRIDE IN THEIR VEHICLES AND MANY TEND TO OWN MORE THAN ONE VEHICLE. IN ADDITION TO EVERYTHING AUTOMOTIVE, THESE AFFLUENT INDIVIDUALS ARE INTERESTED IN SPORTS, TRAVEL, INVESTING, GOURMET FOOD AND WINE, APPAREL AND MEN’S MERCHANDISE.
AVERAGE INCOME: $100,000.00.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
Cartridge$30.00fee