Popular Mechanics

———- SRDS UPDATED/CONFIRMED ———-
May 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe764,234*$110.00
6 month Active subscribers319,371+12.00
   3 month Active subscribers192,793+14.00
   1 month Active subscribers65,410+17.00
12 month expires133,286$80.00
Change of address202,770+13.00

(*) Catalog rate, 80.00/M; fundraising rate, 75.00/M; non-profit, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$2.00Mextra
1 Month Hotline$17.00Mextra
3 Month Hotline$14.00Mextra
6 Month Hotline$12.00Mextra
Age$16.00Mextra
Blow-ins$10.00Mextra
Business Address$11.00Mextra
Change Of Address$13.00Mextra
Gender$9.00Mextra
SCF$9.00Mextra
Zip$9.00Mextra
State$9.00Mextra
Home Address$5.00Mextra
Income$16.00Mextra
Paid$12.00Mextra
Presence Of Children$16.00Mextra
Renewals$13.00Mextra
Source$12.00Mextra
Run Charge$200.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine covering advancements in science, technology, electronics, photography, transportation, defense, telecommunications, home improvement and other areas of special interest.
85% male, 11% female; average age 45.
Average unit of sale $12.

———- DATACARD DESCRIPTION ———-
PUBLISHED BY HEARST MAGAZINES, POPULAR MECHANICS REACHES THE MAN WITH THE CURIOUS MINDSET TO EXPLORE, BECOME KNOWLEDGEABLE, AND PARTICIPATE IN A WIDE RANGE OF INTERESTS, MAKING HIM TODAY’S INFLUENTIAL GO-TO GUY FOR MALE-ORIENTED MARKETERS.
POPULAR MECHANICS IS WRITTEN BY EDITORS THAT DRIVE, FLY, DIVE, SAIL AND PRODUCT-TEST ALL YEAR ROUND IN ORDER TO DELIVER FIRST-HAND, ON-THE-SPOT REPORTING ON NEW TECHNOLOGIES. POPULAR MECHANICS REGULARLY COVERS ADVANCEMENTS IN SCIENCE, TECHNOLOGY, ELECTRONICS, PHOTOGRAPHY, TRANSPORTATION, DEFENSE, TELECOMMUNICATIONS, HOME IMPROVEMENT AND OTHER AREAS OF SPECIAL INTEREST.
FROM INSTALLING WINDOWS ON THEIR HOUSE OR ON THEIR COMPUTER, SUBSCRIBERS ACT ON “HOW-TO” STORIES. THESE “FIRST-ADAPTERS” SHARE A DESIRE TO INVESTIGATE AND LEARN. THEY ARE PASSIONATE ABOUT INNOVATIVE PRODUCTS FOR THEIR HOMES AND GARDENS, VEHICLES, HOME ENTERTAINMENT, AND OUTDOOR RECREATION.
AVERAGE INCOME:$69,600.00; 74% HOMEWONERS

SRDS Classification
USAConsumer597AScience, Technology & Mechanics

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$75.00fee