Popular Mechanics

———- SRDS UPDATED/CONFIRMED ———-
May 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 764,234 *$110.00
6 month Active subscribers 319,371 +12.00
   3 month Active subscribers 192,793 +14.00
   1 month Active subscribers 65,410 +17.00
12 month expires 133,286 $80.00
Change of address 202,770 +13.00

(*) Catalog rate, 80.00/M; fundraising rate, 75.00/M; non-profit, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $2.00 M extra
1 Month Hotline $17.00 M extra
3 Month Hotline $14.00 M extra
6 Month Hotline $12.00 M extra
Age $16.00 M extra
Blow-ins $10.00 M extra
Business Address $11.00 M extra
Change Of Address $13.00 M extra
Gender $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
State $9.00 M extra
Home Address $5.00 M extra
Income $16.00 M extra
Paid $12.00 M extra
Presence Of Children $16.00 M extra
Renewals $13.00 M extra
Source $12.00 M extra
Run Charge $200.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine covering advancements in science, technology, electronics, photography, transportation, defense, telecommunications, home improvement and other areas of special interest.
85% male, 11% female; average age 45.
Average unit of sale $12.

———- DATACARD DESCRIPTION ———-
PUBLISHED BY HEARST MAGAZINES, POPULAR MECHANICS REACHES THE MAN WITH THE CURIOUS MINDSET TO EXPLORE, BECOME KNOWLEDGEABLE, AND PARTICIPATE IN A WIDE RANGE OF INTERESTS, MAKING HIM TODAY’S INFLUENTIAL GO-TO GUY FOR MALE-ORIENTED MARKETERS.
POPULAR MECHANICS IS WRITTEN BY EDITORS THAT DRIVE, FLY, DIVE, SAIL AND PRODUCT-TEST ALL YEAR ROUND IN ORDER TO DELIVER FIRST-HAND, ON-THE-SPOT REPORTING ON NEW TECHNOLOGIES. POPULAR MECHANICS REGULARLY COVERS ADVANCEMENTS IN SCIENCE, TECHNOLOGY, ELECTRONICS, PHOTOGRAPHY, TRANSPORTATION, DEFENSE, TELECOMMUNICATIONS, HOME IMPROVEMENT AND OTHER AREAS OF SPECIAL INTEREST.
FROM INSTALLING WINDOWS ON THEIR HOUSE OR ON THEIR COMPUTER, SUBSCRIBERS ACT ON “HOW-TO” STORIES. THESE “FIRST-ADAPTERS” SHARE A DESIRE TO INVESTIGATE AND LEARN. THEY ARE PASSIONATE ABOUT INNOVATIVE PRODUCTS FOR THEIR HOMES AND GARDENS, VEHICLES, HOME ENTERTAINMENT, AND OUTDOOR RECREATION.
AVERAGE INCOME:$69,600.00; 74% HOMEWONERS

SRDS Classification
USA Consumer 597A Science, Technology & Mechanics

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $75.00 fee