Popular Science

———- SRDS UPDATED/CONFIRMED ———-
Mar 7, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active subscribers 885,794 *$110.00
Dec ’15 hotline subs 43,427 +17.00
Oct ’15 – Dec ’15 hotline subs 150,591 +12.00
Expires 1,174,341 $70.00

(*) Fundraiser rate, 75.00/M; catalog rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Mo. Hotline $16.00 M extra
3 Mos. Hotline $12.00 M extra
6 Mos. Hotline $8.00 M extra
C.O. A. $16.00 M extra
Source $12.00 M extra
Paid $8.00 M extra
Bus Address $10.00 M extra
Home Address $10.00 M extra
Gender $8.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
State $9.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine covering the latest innovations in automotive, consumer electronics, aviation, entertainment, healthcare and other topics.
72% male, 11% female.
Average unit of sale $19.95.
———- DATACARD DESCRIPTION ———-
POPULAR SCIENCE, OWNED BY BONNIER CORPORATION, IS THE ULTIMATE GUIDE TO WHAT’S NEW AND WHAT’S NEXT. IT COVERS THE LATEST INNOVATIONS IN AUTOMOTIVE, CONSUMER ELECTRONICS, AVIATION, ENTERTAINMENT, HEALTHCARE AND A HOST OF OTHER TOPICS, GIVING POPULAR SCIENCE SUBSCRIBERS A GLIMPSE AT HOW THEY WILL INTERACT WITH – AND BENEFIT FROM – NEW TECHNOLOGIES IN THE NEXT 6 MONTHS, 6 YEARS OR 25 YEARS. THEIR AWARD-WINNING EDITORIAL CAPTURES THE EXCITEMENT AND RELEVANCE OF TODAY’S CUTTING-EDGE TECHNOLOGIES AND SHOWS READERS HOW TO USE THEM TO ENHANCE THEIR DAILY LIVES.
AGE 18-34 42%
AGE 18-49 58%
AGE 25-54 48%
41% HAVE AN HHI OF OVER $75,000+
23% HAVE AN HHI OF OVER $100,000+
82.6% COLLEGE EDUCATED
28%: PROFESSIONAL/MANAGERIAL.

SRDS Classification
USA Consumer 597A Science, Technology & Mechanics

———- LIST SOURCE ———-

Source Note
Direct Mail
Internet/Online/Website Registration
Inserts

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $35.00 fee
FTP $35.00 fee
Diskette $35.00 fee