Power & Motoryacht

———- SRDS UPDATED/CONFIRMED ———-
May 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 7,500.

Selections Counts Price per/M
Total Universe 102,364 *$110.00
Active paid Subscribers 11,161 +11.00
12 month Expires 14,551 $85.00

(*) Catalog rate (non-endemic), 85.00/M; fundraising rate, 75.00/M; non-reciprocal, plus 20.00/M.
Net name arrangement (minimum 100,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $21.00 M extra
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
12 Month Hotline $70.00 M extra
Change Of Address $16.00 M extra
Demographic $16.00 M extra
Ethnic $16.00 M extra
Gender $10.00 M extra
Lifestyle/Interest $16.00 M extra
Paid $12.00 M extra
SCF $10.00 M extra
Source $12.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Reuse (5,000 Min.)
———- SUMMARY DESCRIPTION ———-
Subscribers to Power & Motoryacht magazine.
96% male, 4% female; average age 57.
Average unit of sale $12.

———- DATACARD DESCRIPTION ———-
AS THE AUTHORITATIVE VOICE ON POWERBOATING, POWER & MOTORYACHT DELIVERS ESSENTIAL INFORMATION TO AN EXCLUSIVE COMMUNITY OF PASSIONATE BOATERS. SUBSCRIBERS TO POWER & MOTORYACHT ARE EAGER TO MAKE PURCHASES ON PRODUCTS THAT WILL ENHANCE THEIR MARINE EXPERIENCE. THEY ARE WILLING TO SPEND TOP DOLLAR FOR THE LATEST BOATING EQUIPMENT AND ACCESSORIES AS THEY VIEW THEIR BOATING ENDEAVORS AS A LIFESTYLE RATHER THAN A CASUAL HOBBY.
THIS MOSTLY MALE SUBSCRIBER BASE WILL MAKE PURCHASES TO ENHANCE ALL FACETS OF THEIR BOATING EXPERIENCE.L THEY WILL NOT ONLY SPEND ON BOATING EQUIPMENT BUT ALSO LUXURY ITEMS AND TRAVEL OPPORTUNITIES (PROVIDING YOU CAN GET THERE BY SEA). HIGH-END WINE, FOOD, CIGARS, AND CLOTHING ARE STAPLES OF THE LIFESTYLE AFFORDED BY A POWER & MOTORYACHT READER. TRAVEL, FISHING AND OTHER OUTDOOR PASTIME OFFERS WILL ALSO ENTICE THESE AFFLUENT READERS.
POWER & MOTORYACHT READERS ARE AFFLUENT, ADVENTUROUS AND SEAWORTHY…
OWN THEIR OWN HOME 97%
OWN REAL ESTATE OTHER THAN PRIMARY HOME 60%
AVERAGE VALUE OF ADDITIONAL REAL ESTATE OWNED IN EXCESS OF 1,500,000
AVERAGE HHI $340,000
AVERAGE NUMBER OF BOATS OWNED 2.4
ENJOY FISHING 58%
HAVE CHARTERED 41%

SRDS Classification
USA Consumer 514 Boating & Yachting

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $35.00 fee
E-mail $60.00 fee
FTP $60.00 fee
Zip Tape $35.00 fee