Powerboat Magazine

———- SRDS UPDATED/CONFIRMED ———-
Jun 17, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe13,998*$100.00
6 month subscribers3,952+6.00
Active paid subscribers13,998$100.00
12 month expires2,472$75.00

(*) Fundraiser rate, 70.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$6.00Mextra
SCF$6.00Mextra
Zip$6.00Mextra
Gender$6.00Mextra
Renewals$6.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a performance-boating magazine that delivers performance reports and boat profiles, technical stories and lifestyle features.
97% male; average age 45.
Average unit of sale $14.95.

———- DATACARD DESCRIPTION ———-
FOR NEARLY 40 YEARS, POWERBOAT MAGAZINE, THE WORLD’S LEADING PERFORMANCE-BOATING MAGAZINE, HAS DELIVERED UNCOMPROMISING PERFORMANCE REPORTS AND BOAT PROFILES, IN-DEPTH TECHNICAL STORIES AND EXHILARATING LIFESTYLE FEATURES. POWERBOAT’S TEAM OF EXPERIENCE JOURNALISTS AND ENTHUSIASTS KEEPS SUBSCRIBERS INFORMED ON NEW MODELS, PROPULSION, HULL DESIGN, TOWING, POKER RUNS, MAINTENANCE AND, OF COURSE, THE WORLD OF RACING.
AVERAGE INCOME: $161,500

SRDS Classification
USAConsumer514Boating & Yachting

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$50.00fee
E-mail$50.00fee
Cartridge$50.00fee
CD-ROM$50.00fee
FTP$50.00fee