Powerboat Magazine

———- SRDS UPDATED/CONFIRMED ———-
Jun 17, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Universe 13,998 *$100.00
6 month subscribers 3,952 +6.00
Active paid subscribers 13,998 $100.00
12 month expires 2,472 $75.00

(*) Fundraiser rate, 70.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $6.00 M extra
SCF $6.00 M extra
Zip $6.00 M extra
Gender $6.00 M extra
Renewals $6.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a performance-boating magazine that delivers performance reports and boat profiles, technical stories and lifestyle features.
97% male; average age 45.
Average unit of sale $14.95.

———- DATACARD DESCRIPTION ———-
FOR NEARLY 40 YEARS, POWERBOAT MAGAZINE, THE WORLD’S LEADING PERFORMANCE-BOATING MAGAZINE, HAS DELIVERED UNCOMPROMISING PERFORMANCE REPORTS AND BOAT PROFILES, IN-DEPTH TECHNICAL STORIES AND EXHILARATING LIFESTYLE FEATURES. POWERBOAT’S TEAM OF EXPERIENCE JOURNALISTS AND ENTHUSIASTS KEEPS SUBSCRIBERS INFORMED ON NEW MODELS, PROPULSION, HULL DESIGN, TOWING, POKER RUNS, MAINTENANCE AND, OF COURSE, THE WORLD OF RACING.
AVERAGE INCOME: $161,500

SRDS Classification
USA Consumer 514 Boating & Yachting

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $50.00 fee
E-mail $50.00 fee
Cartridge $50.00 fee
CD-ROM $50.00 fee
FTP $50.00 fee