Raceline Direct

———- SRDS UPDATED/CONFIRMED ———-
Jun 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 28,430 $95.00
6 month buyers 14,077 +14.00
   12 month buyers 17,295 +10.00
   13-24 month buyers 11,135 $95.00

Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00 $37.00 M extra
50.00 $27.00 M extra
75.00 $32.00 M extra
12 Month $10.00 M extra
3 Month $17.00 M extra
6 Month $14.00 M extra
Gender $7.00 M extra
Multi Buyers $12.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
State $7.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of licensed apparel and other products for the NASCAR enthusiast.
31% male, 60% female; average age 40.
Average unit of sale $70.

———- DATACARD DESCRIPTION ———-
THE RACELINE DIRECT CATALOG OFFERS LICENSED APPAREL AND OTHER PRODUCTS FOR THE NASCAR ENTHUSIAST. BUYERS HAVE PURCHASED MEN’S, WOMEN’S AND CHILDREN’S APPAREL INCLUDING TEAM JACKETS, ATHLETIC WEAR, AND SLEEPWEAR FEATURING THE IMAGES OF THEIR FAVORITE CARS AND DRIVERS. THE CATALOG FEATURES A WIDE ARRAY OF GENERAL MERCHANDISE INCLUDING TAILGATE ESSENTIALS SUCH AS TENTS, FLAGS, BLANKETS,FOLDING CHAIRS,UMBRELLAS, MUGS AND STADIUM SEAT CUSHIONS, ALL WITH FAVORITE LOGOS AS WELL. CHILDREN’S MERCHANDISE INCLUDES GAMES, BOOKS AND OTHER COLLECTIBLES.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
10%
90% Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
3490 IBM Cartridge $35.00 fee
Diskette $75.00 fee
E-mail $69.00 fee