Raceline Direct

———- SRDS UPDATED/CONFIRMED ———-
Jun 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe28,430$95.00
6 month buyers14,077+14.00
   12 month buyers17,295+10.00
   13-24 month buyers11,135$95.00

Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00$37.00Mextra
50.00$27.00Mextra
75.00$32.00Mextra
12 Month$10.00Mextra
3 Month$17.00Mextra
6 Month$14.00Mextra
Gender$7.00Mextra
Multi Buyers$12.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
State$7.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of licensed apparel and other products for the NASCAR enthusiast.
31% male, 60% female; average age 40.
Average unit of sale $70.

———- DATACARD DESCRIPTION ———-
THE RACELINE DIRECT CATALOG OFFERS LICENSED APPAREL AND OTHER PRODUCTS FOR THE NASCAR ENTHUSIAST. BUYERS HAVE PURCHASED MEN’S, WOMEN’S AND CHILDREN’S APPAREL INCLUDING TEAM JACKETS, ATHLETIC WEAR, AND SLEEPWEAR FEATURING THE IMAGES OF THEIR FAVORITE CARS AND DRIVERS. THE CATALOG FEATURES A WIDE ARRAY OF GENERAL MERCHANDISE INCLUDING TAILGATE ESSENTIALS SUCH AS TENTS, FLAGS, BLANKETS,FOLDING CHAIRS,UMBRELLAS, MUGS AND STADIUM SEAT CUSHIONS, ALL WITH FAVORITE LOGOS AS WELL. CHILDREN’S MERCHANDISE INCLUDES GAMES, BOOKS AND OTHER COLLECTIBLES.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
10%
90% Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
3490 IBM Cartridge$35.00fee
Diskette$75.00fee
E-mail$69.00fee