Racers Toolbox Catalog

———- SRDS UPDATED/CONFIRMED ———-
Jun 7, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

Selections Counts Price per/M
Universe 11,748 $85.00
12 month masterfile 11,748 $85.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of crafted tools and accessories for automotive and hot rod mechanics.
80% male, 20% female.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
RACERS TOOLBOX MASTERFILE (CEASED PUBLICATION AND IS NCOA’D ANNUALLY) FOR AUTOMOTIVE AND HOT ROD MECHANICS. THESE AMATEUR AND PROFESSIONAL MECHANICS PURCHASED THE FINEST CRAFTED TOOLS AND ACCESSORIES AT AFFORDABLE PRICES. THESE ENTHUSIASTS PURCHASED HAND TOOLS, ELECTRIC TOOLS, ELECTRICAL TEST PRODUCTS, AIR TOOLS, WELDING AND AIR COMPRESSORS, SHOP EQUIPMENT, LIFTING EQUIPMENT, PAINT AND BODY, MEASURING TOOLS, CHEMICALS, ENGINE AND LUBRICATION PRODUCTS. MANY OF THE BRAND NAME TOOLS THAY USE INCLUDE: SK, NESCO, VICE GRIP, MAKITA, FLUKE, INGERSOLL-RAND, AND LINCOLN. THESE AUTOMOTIVE ENTHUSIASTS WORK ON ALL ASPECTS OF THEIR CARS INCLUDING BUILDING AND RE-BUILDING ENGINES, TRANSMISSIONS, BODY WORK, PAINTING, ELECTRICAL WIRING AND RESTORATION OF CLASSIC AND ANTIQUE CARS.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Electronic Delivery $50.00 fee