Recreational Equipment, Inc. Kids (REI Kids)

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 8,000.

SelectionsCountsPrice per/M
Total universe99,022*$105.00
3 month buyer of children’s wear40,233+44.00
6 month buyer of children’s wear62,235+39.00
12 month buyer of children’s wear99,022+34.00
12 month buyers presence of children 0-365,357+34.00
12 month buyers presence of children 4-692,616+34.00
12 month buyers presence of children 7-9109,767+34.00
12 month buyers presence of children 10-12127,026+34.00
12 month buyers presence of children 13-18162,688+34.00

(*) Fundraisers/publishers, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
150.00+ Buyers$42.00Mextra
100.00+ Buyers$37.00Mextra
75.00+ Buyers$32.00Mextra
50.00+ Buyers$27.00Mextra
25.00+ Buyers$22.00Mextra
12 Month Hotline$17.00Mextra
3 Month Hotline$27.00Mextra
6 Month Hotline$22.00Mextra
30 Day Hotline$32.00Mextra
Average Purchase$12.00Mextra
Demographic$17.00Mextra
Gender$7.00Mextra
Key Coding$3.00Mextra
Lifestyle$17.00Mextra
Product$17.00Mextra
Running Charge$8.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Source$7.00Mextra
Dollar Select$7.00Mextra
Age$7.00Mextra
Age Of Children$7.00Mextra
Presence Of Children$7.00Mextra
Income$7.00Mextra
Zip$7.00Mextra
Apparel$17.00Mextra
Bicycle$17.00Mextra
Camping$17.00Mextra
Climbing$17.00Mextra
Footwear$17.00Mextra
Kids$17.00Mextra
Paddling$17.00Mextra
Ski Equipment$17.00Mextra
Travel$17.00Mextra
Zip Set-up Fee$100.00fee
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of outdoor gear, apparel and children’s apparel products.
53% male, 44% female.
Average unit of sale $96.

———- DATACARD DESCRIPTION ———-
THE REI CATALOG OFFERS A WIDE VARIETY OF OUTDOOR GEAR, APPAREL AND CHILDREN’S APPAREL PRODUCTS. USE THE REI KIDS LIST SEGMENT ALONG WITH PRESENCE OF CHILDREN, AGE AND GENDER INFORMATION FROM THE MONTHLY ENHANCEMENT PACKAGE TO REACH ACTIVE FAMILIES. OUTDOOR ACTIVITY INTERESTS, INCLUDING CAMPING, HIKING, CLIMBING, CYCLING, PADDLING AND WINTER SPORTS, CAN ALSO BE INCLUDED TO DEFINE YOUR AUDIENCE.
REI KIDS IS IDEAL FOR CHILDREN’S CATALOG AND PUBLISHING OFFERS. PLUS REI’S MEMBERS AND CUSTOMERS DEMONSTRATE AN ACTIVE APPRECIATION FOR LOVE OF THE OUTDOORS THROUGH THEIR PURCHASES AND COMMUNITY STEWARDSHIP, MAKING THEM AN EXCELLENT AUDIENCE FOR ENVIRONMENTAL AND NATURE-RELATED FUNDRAISING AND MEMBERSHIP APPEALS.

AVERAGE INCOME: $111,000

SRDS Classification
USAConsumer520Children

———- LIST SOURCE ———-

SourceNote
45% Direct Mail
55% Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$35.00fee
FTP$35.00fee