Recreational Equipment, Inc. Kids (REI Kids)

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 8,000.

Selections Counts Price per/M
Total universe 99,022 *$105.00
3 month buyer of children’s wear 40,233 +44.00
6 month buyer of children’s wear 62,235 +39.00
12 month buyer of children’s wear 99,022 +34.00
12 month buyers presence of children 0-3 65,357 +34.00
12 month buyers presence of children 4-6 92,616 +34.00
12 month buyers presence of children 7-9 109,767 +34.00
12 month buyers presence of children 10-12 127,026 +34.00
12 month buyers presence of children 13-18 162,688 +34.00

(*) Fundraisers/publishers, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
150.00+ Buyers $42.00 M extra
100.00+ Buyers $37.00 M extra
75.00+ Buyers $32.00 M extra
50.00+ Buyers $27.00 M extra
25.00+ Buyers $22.00 M extra
12 Month Hotline $17.00 M extra
3 Month Hotline $27.00 M extra
6 Month Hotline $22.00 M extra
30 Day Hotline $32.00 M extra
Average Purchase $12.00 M extra
Demographic $17.00 M extra
Gender $7.00 M extra
Key Coding $3.00 M extra
Lifestyle $17.00 M extra
Product $17.00 M extra
Running Charge $8.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Source $7.00 M extra
Dollar Select $7.00 M extra
Age $7.00 M extra
Age Of Children $7.00 M extra
Presence Of Children $7.00 M extra
Income $7.00 M extra
Zip $7.00 M extra
Apparel $17.00 M extra
Bicycle $17.00 M extra
Camping $17.00 M extra
Climbing $17.00 M extra
Footwear $17.00 M extra
Kids $17.00 M extra
Paddling $17.00 M extra
Ski Equipment $17.00 M extra
Travel $17.00 M extra
Zip Set-up Fee $100.00 fee
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of outdoor gear, apparel and children’s apparel products.
53% male, 44% female.
Average unit of sale $96.

———- DATACARD DESCRIPTION ———-
THE REI CATALOG OFFERS A WIDE VARIETY OF OUTDOOR GEAR, APPAREL AND CHILDREN’S APPAREL PRODUCTS. USE THE REI KIDS LIST SEGMENT ALONG WITH PRESENCE OF CHILDREN, AGE AND GENDER INFORMATION FROM THE MONTHLY ENHANCEMENT PACKAGE TO REACH ACTIVE FAMILIES. OUTDOOR ACTIVITY INTERESTS, INCLUDING CAMPING, HIKING, CLIMBING, CYCLING, PADDLING AND WINTER SPORTS, CAN ALSO BE INCLUDED TO DEFINE YOUR AUDIENCE.
REI KIDS IS IDEAL FOR CHILDREN’S CATALOG AND PUBLISHING OFFERS. PLUS REI’S MEMBERS AND CUSTOMERS DEMONSTRATE AN ACTIVE APPRECIATION FOR LOVE OF THE OUTDOORS THROUGH THEIR PURCHASES AND COMMUNITY STEWARDSHIP, MAKING THEM AN EXCELLENT AUDIENCE FOR ENVIRONMENTAL AND NATURE-RELATED FUNDRAISING AND MEMBERSHIP APPEALS.

AVERAGE INCOME: $111,000

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
45% Direct Mail
55% Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $35.00 fee
FTP $35.00 fee