Ritchie Navigational Instruments

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active buyers 98,500 $75.00
   Last 2 years buyers 19,400 $85.00
   Last 12 month buyers 9,900 $90.00
   20+ boat length buyers 34,500 $90.00
   Sailboat owner/Buyers 10,600 $85.00
   Powerboat owners/Buyers 86,900 $85.00
Primary boat use :
   Cruising 32,000 +8.00
   Inland waterways/coastal 11,400 +8.00
   Offshore 5,700 +8.00
   Racing 1,400 +8.00
   Sport fishing 23,600 +8.00
Mooring type:
   Lakes/rivers 29,700 +8.00
   Oceans 34,400 +8.00
   Trailers 15,400 +8.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $3.00 M extra
Geo/Select $8.00 M extra
# Of Boats Owned $8.00 M extra
Commercial Use $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of navigational instruments for both sailors and powerboaters.
95% male; average age 46.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
BOATERS REQUIRE ONLY THE FINEST PRODUCTS WHEN THEY ARE NAVIGATING OUT OF THE SIGHT OF LAND. AND FOR GENERATIONS THEY HAVE RELIED ON RITCHIE NAVIGATIONAL INSTRUMENTS TO GUIDE THEM SAFELY.
BOTH SAILORS AND POWERBOATERS ALIKE REALIZE THAT RITCHIE PRODUCTS ARE THE VERY FINEST AVAILABLE, AND THEY SEEK THEM OUT, ALWAYS. THEY SPEND DAYS OUT OF THE SIGHT OF LAND, AND THEIR COMPASS IS THEIR ULTIMATE SECURITY. WHEN THERE’S NO POWER, WHEN THERE’S NO RADIO OR LORAN, THEIR COMPASS WILL SHOW THEM THE WAY HOME TO SAFE ANCHORAGES.
THEY HAVE REACHED THE STATION IN LIFE WHERE LEISURE TIME ACTIVITY PREDOMINATES. BOATERS ARE RENOWNED AS FREQUENT TRAVELERS AND REGULAR PARTAKERS OF THE GOOD THINGS THAT LIFE HAS TO OFFER.
RITCHIE NAVIGATIONAL INSTRUMENTS HAS BEEN WELL-PROVEN FOR ALL MANNER OF MARINE OFFERS – MAGAZINES, CATALOGS AND TRAVEL. BUT ITS AFFLUENCE AND PSYCHO-GRAPHICS DICTATE TESTING IN AREAS OF: INVESTMENTS, T&E CARDS, TRAVEL, FUND-RAISING, CULTURAL EVENTS, MEN’S TOYS, AND TASTEFUL OFFERS OF ALL KINDS.
THESE TOP OF THE LINE COMPASS BUYERS REPRESENT THE MOST ACTIVE AND AFFLUENT OF TODAY’S YACHTSMEN. RITCHIE NAVIGATION SURVEYS CONFIRM THIS LIFESTYLE:
MEDIAN INCOME $115,000
AVERAGE BOAT LENGTH 25′
DAYS SPENT BOATING ANNUALLY: 30+

SRDS Classification
USA Consumer 514 Boating & Yachting

———- LIST SOURCE ———-

Source Note
Warranty Cards

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Mag Tape $25.00 fee
E-mail $65.00 fee