Road & Track

———- SRDS UPDATED/CONFIRMED ———-
Apr 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016

SelectionsCountsPrice per/M
Total universe323,041*$110.00
6 month active subscribers123,014+12.00
   3 month active subscribers70,441+14.00
   1 month active subscribers13,720+17.00
12 month expires69,437$80.00
Change of address71,092+13.00

(*) Catalog rate, 80.00/M; charitable fundraising rate, 75.00/M; non-profit rate, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$17.00Mextra
3 Month Hotline$14.00Mextra
6 Month Hotline$12.00Mextra
Age$15.00Mextra
Blow-ins$10.00Mextra
Business Address$11.00Mextra
Change Of Address$13.00Mextra
Gender$9.00Mextra
SCF$9.00Mextra
State$9.00Mextra
Zip$9.00Mextra
Home Address$5.00Mextra
Income Select$16.00Mextra
Paid$12.00Mextra
Presence Of Children$16.00Mextra
Renewals$13.00Mextra
Source$12.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to Road & Track, the nation’s longest running automotive magazine.
80% male; average age 45.
Average unit of sale $12.

———- DATACARD DESCRIPTION ———-
PUBLISHED BY HEARST MAGAZINES, ROAD & TRACK IS THE NATION’S LONGEST RUNNING AUTOMOTIVE MAGAZINE. SUBSCRIBERS ARE PASSIONATE AUTO ENTHUSIASTS WHO LIKE FUN TO DRIVE CARS.
CONTAINING INFORMATION ON THE LATEST MODELS, INDUSTRY NEWS AND AUTO SHOWS, ROAD & TRACK IS THE MOST TRUSTED SOURCE FOR ENTHUSIASTS OF PERFORMANCE-ORIENTED VEHICLES. WITH WIDE-RANGING FEATURE STORIES, TECHNICAL INSIGHTS AND COVERAGE OF THE VINTAGE CAR SCENE AND MOTORSPORTS, THESE SUBSCRIBERS FIND ALL THE NEWS THAT THEY NEED. UNRIVALED COMPARISON & ROAD TESTING SET THE MARK FOR ALL OTHER CAR MAGAZINES TO MATCH UP TO.
THESE PERFORMANCE-BUFFS MAKE GREAT PROSPECTS FOR MALE-ORIENTED OFFERS, ANYTHING AUTO, TECHNOLOGY, AUDIO/VISUAL ETC.
AVERAGE INCOME: $74,000.00

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$75.00fee