Road & Track

———- SRDS UPDATED/CONFIRMED ———-
Apr 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016

Selections Counts Price per/M
Total universe 323,041 *$110.00
6 month active subscribers 123,014 +12.00
   3 month active subscribers 70,441 +14.00
   1 month active subscribers 13,720 +17.00
12 month expires 69,437 $80.00
Change of address 71,092 +13.00

(*) Catalog rate, 80.00/M; charitable fundraising rate, 75.00/M; non-profit rate, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $17.00 M extra
3 Month Hotline $14.00 M extra
6 Month Hotline $12.00 M extra
Age $15.00 M extra
Blow-ins $10.00 M extra
Business Address $11.00 M extra
Change Of Address $13.00 M extra
Gender $9.00 M extra
SCF $9.00 M extra
State $9.00 M extra
Zip $9.00 M extra
Home Address $5.00 M extra
Income Select $16.00 M extra
Paid $12.00 M extra
Presence Of Children $16.00 M extra
Renewals $13.00 M extra
Source $12.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to Road & Track, the nation’s longest running automotive magazine.
80% male; average age 45.
Average unit of sale $12.

———- DATACARD DESCRIPTION ———-
PUBLISHED BY HEARST MAGAZINES, ROAD & TRACK IS THE NATION’S LONGEST RUNNING AUTOMOTIVE MAGAZINE. SUBSCRIBERS ARE PASSIONATE AUTO ENTHUSIASTS WHO LIKE FUN TO DRIVE CARS.
CONTAINING INFORMATION ON THE LATEST MODELS, INDUSTRY NEWS AND AUTO SHOWS, ROAD & TRACK IS THE MOST TRUSTED SOURCE FOR ENTHUSIASTS OF PERFORMANCE-ORIENTED VEHICLES. WITH WIDE-RANGING FEATURE STORIES, TECHNICAL INSIGHTS AND COVERAGE OF THE VINTAGE CAR SCENE AND MOTORSPORTS, THESE SUBSCRIBERS FIND ALL THE NEWS THAT THEY NEED. UNRIVALED COMPARISON & ROAD TESTING SET THE MARK FOR ALL OTHER CAR MAGAZINES TO MATCH UP TO.
THESE PERFORMANCE-BUFFS MAKE GREAT PROSPECTS FOR MALE-ORIENTED OFFERS, ANYTHING AUTO, TECHNOLOGY, AUDIO/VISUAL ETC.
AVERAGE INCOME: $74,000.00

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $75.00 fee