RPM Catalog

———- SRDS UPDATED/CONFIRMED ———-
Jun 29, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe53,979$70.00
12 month buyers37,337$75.00
Total buyers53,979$70.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$10.00Mextra
Demographic Select$10.00Mextra
Gender$10.00Mextra
Geo Select$6.00Mextra
Household Income Select$10.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
A/B Split$50.00fee
Competitive Offers$10.00Mextra
DMA Suppress$10.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Auto enthusiasts.
98% male, 2% female.
Average unit of sale $270.

———- DATACARD DESCRIPTION ———-
RPM CATALOG CARRIES THE MOST UNIQUE MAGAZINE AND CLASSIFIED AD FORUM AVAILABLE FOR RACE CAR, DRAGSTER AND HOT ROD ENTHUSIASTS. RPM IS ALSO THE SOURCE FOR HOT ROD, CLASSIC CAR, STREET, DRAG AND OTHER PERFORMANCE AUTOMOBILE PARTS AND ACCESSORIES. THESE BUYERS ARE CONFIRMED AUTO ENTHUSIASTS. THEY CONSIST OF WEEK-END HOBBYISTS TO SERIOUS RACERS. THEY PURCHASE PARTS AND ACCESSORIES FOR THEIR REBUILT, REFURBISHED AND BRAND NEW CARS. THEY RACE STREET PERFORMANCE VEHICLES, CIRCLE TRACK, OFF ROAD AND DRAG RACE. RPM CATALOG OFFERS HOT ROD SPECIALTY ITEMS SUCH AS ENGINE BLOCKS, BLOWERS, CAMS, CARBURETORS AND GAUGES AS WELL AS COLLECTIBLE LITERATURE AND MAGAZINES. THIS COLLECTION OF SHOPPING INCLUDES STREET ROD CATALOG, OPEN WHEEL RACING CATALOG, STRET PERFORMANCE, TRUCK & OFF-ROAD CATALOG, INTERNAL ENGINE PARTS CATALOG, ALLSTAR RACING CATALOG AND CIRCLE TRACK CATALOG. ADDITIONALLY, RPM OFFERS SHOPPERS THE OPPORTUNITY TO ATTEND AUCTIONS, SWAP MEETS AND TRADE SHOWS NATIONWIDE; FIND CLASSIFIED AD SALES OF MUSCLE CARS, STREET RODS, DRAG RACERS, RACING TIRES, TOOLS, PARTS AND ACCESSORIES.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct MailBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee