RPM Catalog

———- SRDS UPDATED/CONFIRMED ———-
Jun 29, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

Selections Counts Price per/M
Universe 53,979 $70.00
12 month buyers 37,337 $75.00
Total buyers 53,979 $70.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $10.00 M extra
Demographic Select $10.00 M extra
Gender $10.00 M extra
Geo Select $6.00 M extra
Household Income Select $10.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
A/B Split $50.00 fee
Competitive Offers $10.00 M extra
DMA Suppress $10.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Auto enthusiasts.
98% male, 2% female.
Average unit of sale $270.

———- DATACARD DESCRIPTION ———-
RPM CATALOG CARRIES THE MOST UNIQUE MAGAZINE AND CLASSIFIED AD FORUM AVAILABLE FOR RACE CAR, DRAGSTER AND HOT ROD ENTHUSIASTS. RPM IS ALSO THE SOURCE FOR HOT ROD, CLASSIC CAR, STREET, DRAG AND OTHER PERFORMANCE AUTOMOBILE PARTS AND ACCESSORIES. THESE BUYERS ARE CONFIRMED AUTO ENTHUSIASTS. THEY CONSIST OF WEEK-END HOBBYISTS TO SERIOUS RACERS. THEY PURCHASE PARTS AND ACCESSORIES FOR THEIR REBUILT, REFURBISHED AND BRAND NEW CARS. THEY RACE STREET PERFORMANCE VEHICLES, CIRCLE TRACK, OFF ROAD AND DRAG RACE. RPM CATALOG OFFERS HOT ROD SPECIALTY ITEMS SUCH AS ENGINE BLOCKS, BLOWERS, CAMS, CARBURETORS AND GAUGES AS WELL AS COLLECTIBLE LITERATURE AND MAGAZINES. THIS COLLECTION OF SHOPPING INCLUDES STREET ROD CATALOG, OPEN WHEEL RACING CATALOG, STRET PERFORMANCE, TRUCK & OFF-ROAD CATALOG, INTERNAL ENGINE PARTS CATALOG, ALLSTAR RACING CATALOG AND CIRCLE TRACK CATALOG. ADDITIONALLY, RPM OFFERS SHOPPERS THE OPPORTUNITY TO ATTEND AUCTIONS, SWAP MEETS AND TRADE SHOWS NATIONWIDE; FIND CLASSIFIED AD SALES OF MUSCLE CARS, STREET RODS, DRAG RACERS, RACING TIRES, TOOLS, PARTS AND ACCESSORIES.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee