Sail

———- SRDS UPDATED/CONFIRMED ———-
Feb 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2015
Minimum order 7,500.

Selections Counts Price per/M
Total universe 59,186 *$110.00
6 month hotline subscribers 15,146 +11.00
3 month hotline subscribers 28,420 +11.00
12 month expires 22,026 $85.00
Canadian subscribers 1,172 **$350.00

(*) Catalog rate (non-endemic), 85.00/M; fundraising rate, 75.00/M; insurance rate, 75.00/M; non-reciprocal charge, plus 20.00/M.
(**) flat rate
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $21.00 M extra
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
Gender $10.00 M extra
Paid $12.00 M extra
SCF $10.00 M extra
Source $12.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Change Of Address $16.00 M extra
Demographic Select $16.00 M extra
Lifestyle/Interest $16.00 M extra
Reuse (7,500 Min.)
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine for active sailors and boat owners who are committed to their boats and their ever-expanding sailing experience.
95% male, 5% female; average age 58.
Average unit of sale $10.

———- DATACARD DESCRIPTION ———-
SAIL SUBSCRIBERS ARE DEDICATED TO THE SAILING LIFESTYLE, THEY ARE EDUCATED, INSPIRED AND ENABLED BY THE CONTENT FOUND IN EACH ISSUE. THEY ARE EAGER TO SPEND ON PRODUCTS AND SERVICES THAT WILL ENHANCE THEIR NAUTICAL LIFESTYLE, FROM SAILING EQUIPMENT TO THE VARIETY OF ACCOUTREMENTS THAT ADD TO THE MAJESTY OF THE SAILING EXPERIENCE. WITH THE HIGHEST NUMBER OF INDIVIDUAL PAID SUBSCRIBERS AMONG SAILING PUBLICATIONS, SAIL SERVES AS A COMPREHENSIVE GUIDE FOR SAILORS OF EVERY TYPE, INCLUDING CRUISERS, RACERS, DAY-SAILORS AND OCEAN VOYAGERS.

WHILE THESE SUBSCRIBERS MAKE MOST OF THEIR HIGH-DOLLAR PURCHASES ON SAILING EQUIPMENT AND GADGETS, THEY ALSO SPEND ON APPAREL, TRAVEL AND OTHER LUXURY ITEMS THAT ARE ASSOCIATED WITH THE SAILING LIFESTYLE. THE PRIMARILY MALE SUBSCRIBER BASE WILL CRUISE THE OPEN WATER IN THE LATEST BOATING WEAR AND THEN ENTERTAIN FRIENDS AND FAMILY WITH WINE AND FOOD WHEN THEY ARE NOT AT THE HELM OF THEIR SAILING VESSEL. SAIL SUBSCRIBERS ARE PASSIONATE TRAVELERS WITH AN ABOVE AVERAGE HHI.
SAIL READERS ARE AFFLUENT, ADVENTUROUS AND INFORMED. 94% COLLEGE EDUCATED, 92% OWN THEIR OWN HOME; 29% OWN SECOND HOME; 223,900 AVERAGE HOUSEHOLD INCOME, AUXILIARY SAILBOAT, 1,687,000 NET WORTH, AUXILIARY SAILBOAT OWNER
1,401,000 AVERAGE HOUSEHOLD NET WORTH
AVERAGE INCOME: $241,169.00

SRDS Classification
USA Consumer 514 Boating & Yachting

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $65.00 fee
FTP $65.00 fee
Zip Tape $35.00 fee