Scout Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Apr 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Active members/subscribers1,839,186$105.00
Active life members1,538,564$125.00
Multi members/subscribers181,575$110.00
Last 12 month expires194,315$65.00

(*) Fundraisers rate, 75.00/M; non-affinity catalog rate, 80.00/M; non-reciprocal, 10.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$1.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Gender$8.00Mextra
Age$15.00Mextra
Income$15.00Mextra
Paid$11.00Mextra
Renewals$11.00Mextra
Source$11.00Mextra
Non-reciprocal$10.00Mextra
Product$12.00Mextra
Bind-ins/Blow-ins$6.00Mextra
1 Month Expires$16.00Mextra
3 Month Expires$12.00Mextra
6 Month Expires$8.00Mextra
Running Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Masterfile from a consumer lifestyle company that combines membership, publishing and merchandise marketing into one business.
65% male, 35% female.
Average unit of sale $24.

———- DATACARD DESCRIPTION ———-
SCOUT IS A CONSUMER LIFESTYLE COMPANY THAT SUCCESSFULLY COMBINES MEMBERSHIP, PUBLISHING AND MERCHANDISE MARKETING INTO ONE INNOVATIVE AND GROWING BUSINESS.
THIS LIST IS MADE UP FROM CLUB MEMBERSHIPS THAT INCLUDE HANDYMAN CLUB OF AMERICA, NATIONAL HOME GARDENING CLUB, NORTH AMERICAN HUNTING CLUB, COOKING CLUB OF AMERICA, NORTH AMERICAN FISHING CLUB, CREATIVE HOME ARTS CLUB, THE HISTORY CHANNEL CLUB, NATIONAL STREET MACHINE CLUB AND MLB INSIDERS CLUB.
THESE HIGHLY RESPONSIVE MEMBERS/SUBSCRIBERS RECEIVE A CLUB MAGAZINE, SPECIAL PRODUCT TESTING PRIVILEGES AND A HOST OF OTHER EXCLUSIVE CLUB BENEFITS.

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct ResponseDirect To Publisher

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
Diskette$50.00fee
Cartridge$50.00fee
Modem$50.00fee
CD ROM$50.00fee