Scout Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Apr 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2016
Minimum order 5,000.

Selections Counts Price per/M
Active members/subscribers 1,839,186 $105.00
Active life members 1,538,564 $125.00
Multi members/subscribers 181,575 $110.00
Last 12 month expires 194,315 $65.00

(*) Fundraisers rate, 75.00/M; non-affinity catalog rate, 80.00/M; non-reciprocal, 10.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $1.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Gender $8.00 M extra
Age $15.00 M extra
Income $15.00 M extra
Paid $11.00 M extra
Renewals $11.00 M extra
Source $11.00 M extra
Non-reciprocal $10.00 M extra
Product $12.00 M extra
Bind-ins/Blow-ins $6.00 M extra
1 Month Expires $16.00 M extra
3 Month Expires $12.00 M extra
6 Month Expires $8.00 M extra
Running Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Masterfile from a consumer lifestyle company that combines membership, publishing and merchandise marketing into one business.
65% male, 35% female.
Average unit of sale $24.

———- DATACARD DESCRIPTION ———-
SCOUT IS A CONSUMER LIFESTYLE COMPANY THAT SUCCESSFULLY COMBINES MEMBERSHIP, PUBLISHING AND MERCHANDISE MARKETING INTO ONE INNOVATIVE AND GROWING BUSINESS.
THIS LIST IS MADE UP FROM CLUB MEMBERSHIPS THAT INCLUDE HANDYMAN CLUB OF AMERICA, NATIONAL HOME GARDENING CLUB, NORTH AMERICAN HUNTING CLUB, COOKING CLUB OF AMERICA, NORTH AMERICAN FISHING CLUB, CREATIVE HOME ARTS CLUB, THE HISTORY CHANNEL CLUB, NATIONAL STREET MACHINE CLUB AND MLB INSIDERS CLUB.
THESE HIGHLY RESPONSIVE MEMBERS/SUBSCRIBERS RECEIVE A CLUB MAGAZINE, SPECIAL PRODUCT TESTING PRIVILEGES AND A HOST OF OTHER EXCLUSIVE CLUB BENEFITS.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Response Direct To Publisher

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Diskette $50.00 fee
Cartridge $50.00 fee
Modem $50.00 fee
CD ROM $50.00 fee