Shade Tree ATV Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jun 17, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2016
Minimum order 5,000.

Selections Counts Price per/M
Universe 16,073 $95.00
6 Month buyers 9,688 $100.00
12 month buyers 16,073 $95.00
24 month buyers 29,405 $90.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
6 Month Hotline
12 Month Hotline
24 Month Hotline
Gender $8.00 M extra
Motor Vehicle/RV Related $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $3.50 M extra
Zip Tape $25.00 M extra
———- SUMMARY DESCRIPTION ———-
ATV owners who buy helmets, apparel, storage, bags, luggage, hunting racks, trailers, wenches, tires, and other accessories.
78% male, 12% female.
Average unit of sale $79.

———- DATACARD DESCRIPTION ———-
THE SHADE TREE BUSINESS WAS FOUNDED IN 1987 BASED ON A PASSION FOR OUTDOOR FUN AND THE PLEDGE TO PROVIDE QUALITY PRODUCTS AT COMPETITIVE PRICES. SHADE TREE OFFERS THE ATV OWNERS A WIDE VARIETY OF PRODUCTS. THE CATALOG CONTAINS HELMETS, APPAREL STORAGE, BAGS, LUGGAGE, HUNTING RACKS, TRAILERS, WENCHES, TIRES AND OTHER ACCESSORIES JUST TO NAME A FEW.
THESE MAIL ORDER BUYERS UTILIZE THEIR ATVS FOR RECREATIONAL ACTIVITIES, HUNTING, FARMING/RANCHING AS WELL AS FOR TRANSPORTATION. THESE OWNERS HAVE A WIDE VARIETY OF INTERESTS. A PORTION OF THESE BUYERS ARE OUTDOOR ADVENTURES WHO SPARE NO EXPENSE WHEN IT COMES TO THEIR FAVORITE HOBBY OF OFF ROAD. THESE BUYERS TEND TO BE MECHANICALLY INCLINED AND WORK ON THEIR ATVS.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
100% Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
CD-ROM $50.00 fee