———- SRDS UPDATED/CONFIRMED ———-
Jun 17, 2016
———- SELECTIONS WITH COUNTS ———-Counts Thru: Jan 2016Minimum order 5,000.| Selections | Counts | Price per/M | | Universe | 16,073 | $95.00 | | 6 Month buyers | 9,688 | $100.00 | | 12 month buyers | 16,073 | $95.00 | | 24 month buyers | 29,405 | $90.00 |
———- OTHER SELECTIONS ———-| Selections | Rate | Per | Unit | Note |
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| 6 Month Hotline | | | | | | 12 Month Hotline | | | | | | 24 Month Hotline | | | | | | Gender | $8.00 | M | extra | | | Motor Vehicle/RV Related | $8.00 | M | extra | | | SCF | $8.00 | M | extra | | | State | $8.00 | M | extra | | | Zip | $3.50 | M | extra | | | Zip Tape | $25.00 | M | extra | |
| ———- SUMMARY DESCRIPTION ———-ATV owners who buy helmets, apparel, storage, bags, luggage, hunting racks, trailers, wenches, tires, and other accessories.
78% male, 12% female.
Average unit of sale $79.———- DATACARD DESCRIPTION ———-THE SHADE TREE BUSINESS WAS FOUNDED IN 1987 BASED ON A PASSION FOR OUTDOOR FUN AND THE PLEDGE TO PROVIDE QUALITY PRODUCTS AT COMPETITIVE PRICES. SHADE TREE OFFERS THE ATV OWNERS A WIDE VARIETY OF PRODUCTS. THE CATALOG CONTAINS HELMETS, APPAREL STORAGE, BAGS, LUGGAGE, HUNTING RACKS, TRAILERS, WENCHES, TIRES AND OTHER ACCESSORIES JUST TO NAME A FEW.
THESE MAIL ORDER BUYERS UTILIZE THEIR ATVS FOR RECREATIONAL ACTIVITIES, HUNTING, FARMING/RANCHING AS WELL AS FOR TRANSPORTATION. THESE OWNERS HAVE A WIDE VARIETY OF INTERESTS. A PORTION OF THESE BUYERS ARE OUTDOOR ADVENTURES WHO SPARE NO EXPENSE WHEN IT COMES TO THEIR FAVORITE HOBBY OF OFF ROAD. THESE BUYERS TEND TO BE MECHANICALLY INCLINED AND WORK ON THEIR ATVS.| SRDS Classification |
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| USA | Consumer | 508 | Automotive |
———- LIST SOURCE ———-| Source | Note |
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| 100% Direct Mail | Catalog |
———- METHOD OF ADDRESSING ———-| Available Media | Rate | Per | Unit | Note |
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| E-mail | $50.00 | | fee | | | CD-ROM | $50.00 | | fee | |
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