Sierra Trading Post Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Nov 6, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2015
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,720,038*$115.00
1 month buyers124,381+32.00
   3 month buyers329,421+27.00
   6 month buyers548,473+22.00
   12 month buyers1,032,069+12.00

(*) Fundraisers/publishers rate, 75.00/M; food rate, 85.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$37.00Mextra
150.00+ Buyers$42.00Mextra
50.00+ Buyers$26.00Mextra
75.00+ Buyers$31.00Mextra
12 Month Hotline$12.00Mextra
3 Month Hotline$27.00Mextra
6 Month Hotline$22.00Mextra
Monthly Hotline$32.00Mextra
Average Purchase$11.00Mextra
Enhancements$16.00Mextra
Gender$11.00Mextra
Key Coding$3.00Mextra
Multi Buyers$11.00Mextra
Run Charge$10.00Mextra
SCF$11.00Mextra
State$11.00Mextra
Zip$11.00Mextra
Product Selects:
Athletic Wear$11.00Mextra
Camping$11.00Mextra
Climbing$11.00Mextra
Cycling$11.00Mextra
Fishing Apparel/Gear$11.00Mextra
Footwear$11.00Mextra
Home Furnishings$11.00Mextra
Hunting Apparel/Gear$11.00Mextra
Men’s Apparel$11.00Mextra
Optics$11.00Mextra
Snowsports Apparel/Gear$11.00Mextra
Travel Apparel/Gear$11.00Mextra
Watersports Apparel/Gear$11.00Mextra
Women’s Apparel$11.00Mextra
Workwear$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Sierra Trading Post offers high-quality casual and outdoor clothing, as well as home furnishings and kids’ clothes.
43% male, 49% female; average age 48.
Average unit of sale $96.

———- DATACARD DESCRIPTION ———-
SIERRA TRADING POST OFFERS HIGH-QUALITY CASUAL AND OUTDOOR CLOTHING, AS WELL AS HOME FURNISHINGS AND KIDS’ CLOTHES. PRODUCTS INCLUDE ALL TYPES OF APPAREL, OUTERWEAR, OUTDOOR GEAR, A WIDE VARIETY OF SHOES AND BOOTS, AS WELL AS SLEEPING BAGS, TENTS AND LUGGAGE. THESE COLLEGE-EDUCATED MAIL ORDER BUYERS LOOK FOR TOP QUALITY AT THE BEST POSSIBLE PRICES. THEY HAVE AN ACTIVE LIFESTYLE AND ENJOY THE BEST IN ADVENTURE TRAVEL, OUTDOOR RECREATION (CAMPING, PADDLING, CLIMBING, HUNTING/FISHING) AND FITNESS SPORTS (CYCLING, RUNNING, AEROBIC EXERCISE).
85% COLLEGE EDUCATED; 75% MANAGERS/PROFESSIONALS; 30.21% OF BUYERS HAVE CHILDREN IN THE HOME; MAJORITY OF CONSUMERS HAVE A HOUSEHOLD INCOME $95,900

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cartridge$25.00fee
E-mail$50.00fee
Modem$50.00fee
FTP$50.00fee
Pressure Sensitive Labels$6.00Mextra