Sierra Trading Post Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Nov 6, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2015
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,720,038 *$115.00
1 month buyers 124,381 +32.00
   3 month buyers 329,421 +27.00
   6 month buyers 548,473 +22.00
   12 month buyers 1,032,069 +12.00

(*) Fundraisers/publishers rate, 75.00/M; food rate, 85.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $37.00 M extra
150.00+ Buyers $42.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
12 Month Hotline $12.00 M extra
3 Month Hotline $27.00 M extra
6 Month Hotline $22.00 M extra
Monthly Hotline $32.00 M extra
Average Purchase $11.00 M extra
Enhancements $16.00 M extra
Gender $11.00 M extra
Key Coding $3.00 M extra
Multi Buyers $11.00 M extra
Run Charge $10.00 M extra
SCF $11.00 M extra
State $11.00 M extra
Zip $11.00 M extra
Product Selects:
Athletic Wear $11.00 M extra
Camping $11.00 M extra
Climbing $11.00 M extra
Cycling $11.00 M extra
Fishing Apparel/Gear $11.00 M extra
Footwear $11.00 M extra
Home Furnishings $11.00 M extra
Hunting Apparel/Gear $11.00 M extra
Men’s Apparel $11.00 M extra
Optics $11.00 M extra
Snowsports Apparel/Gear $11.00 M extra
Travel Apparel/Gear $11.00 M extra
Watersports Apparel/Gear $11.00 M extra
Women’s Apparel $11.00 M extra
Workwear $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Sierra Trading Post offers high-quality casual and outdoor clothing, as well as home furnishings and kids’ clothes.
43% male, 49% female; average age 48.
Average unit of sale $96.

———- DATACARD DESCRIPTION ———-
SIERRA TRADING POST OFFERS HIGH-QUALITY CASUAL AND OUTDOOR CLOTHING, AS WELL AS HOME FURNISHINGS AND KIDS’ CLOTHES. PRODUCTS INCLUDE ALL TYPES OF APPAREL, OUTERWEAR, OUTDOOR GEAR, A WIDE VARIETY OF SHOES AND BOOTS, AS WELL AS SLEEPING BAGS, TENTS AND LUGGAGE. THESE COLLEGE-EDUCATED MAIL ORDER BUYERS LOOK FOR TOP QUALITY AT THE BEST POSSIBLE PRICES. THEY HAVE AN ACTIVE LIFESTYLE AND ENJOY THE BEST IN ADVENTURE TRAVEL, OUTDOOR RECREATION (CAMPING, PADDLING, CLIMBING, HUNTING/FISHING) AND FITNESS SPORTS (CYCLING, RUNNING, AEROBIC EXERCISE).
85% COLLEGE EDUCATED; 75% MANAGERS/PROFESSIONALS; 30.21% OF BUYERS HAVE CHILDREN IN THE HOME; MAJORITY OF CONSUMERS HAVE A HOUSEHOLD INCOME $95,900

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $25.00 fee
E-mail $50.00 fee
Modem $50.00 fee
FTP $50.00 fee
Pressure Sensitive Labels $6.00 M extra