SierraTradingPost.com

———- SRDS UPDATED/CONFIRMED ———-
Nov 6, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2015
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,513,708 *$135.00
3 month internet buyers at postal address 264,750 +27.00
   6 month Internet buyers at postal address 447,048 +22.00
   12 month internet buyers at postal address 819,947 +17.00

(*) Fundraisers/publishers, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $37.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
Monthly Hotline $32.00 M extra
3 Month Hotline $27.00 M extra
6 Month Hotline $22.00 M extra
Gender $11.00 M extra
Key Coding $3.00 M extra
Last Or Average Purchase $11.00 M extra
Multi Buyers $11.00 M extra
Run Charge $10.00 M extra
SCF $11.00 M extra
State $11.00 M extra
Zip $11.00 M extra
Purchase:
Last $11.00 M extra
Average $11.00 M extra
———- SUMMARY DESCRIPTION ———-
These highly-sophisticated buyers have the know-how to find top quality merchandise at the best possible prices from Sierra Trading Post’s website.
41% male, 49% female; average age 48.
Average unit of sale $99.

———- DATACARD DESCRIPTION ———-
SIERRA TRADING POST OFFERS HIGH-QUALITY CASUAL AND OUTDOOR CLOTHING, AS WELL AS HOME FURNISHINGS AND KID’S CLOTHES. PRODUCTS INCLUDE ALL TYPES OF APPAREL, OUTERWEAR, OUTDOOR GEAR, A WIDE VARIETY OF SHOES AND BOOTS, AS WELL AS SLEEPING BAGS, TENTS, AND LUGGAGE. THESE COLLEGE-EDUCATED MAIL ORDER BUYERS LOOK FOR TOP QUALITY AT THE BEST POSSIBLE PRICES. THEY HAVE AN ACTIVE LIFESTYLE AND ENJOY THE BEST IN ADVENTURE TRAVEL, OUTDOOR RECREATION (CAMPING, PADDLING, CLIMBING, HUNTING/FISHING) AND FITNESS SPORTS (CYCLING, RUNNING, AEROBIC EXERCISE).
85% COLLEGE EDUCATED; 75% MANAGERS/PROFESSIONALS; 30.21% HAVE CHILDREN IN THE HOME; HHI: $95,999

SRDS Classification
USA Consumer 558A Home Computers and Software

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $25.00 fee
E-mail $50.00 fee
Modem $50.00 fee
FTP $50.00 fee
Pressure Sensitive Labels $6.00 M extra