SierraTradingPost.com

———- SRDS UPDATED/CONFIRMED ———-
Nov 6, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2015
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,513,708*$135.00
3 month internet buyers at postal address264,750+27.00
   6 month Internet buyers at postal address447,048+22.00
   12 month internet buyers at postal address819,947+17.00

(*) Fundraisers/publishers, 75.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$37.00Mextra
50.00+ Buyers$26.00Mextra
75.00+ Buyers$31.00Mextra
Monthly Hotline$32.00Mextra
3 Month Hotline$27.00Mextra
6 Month Hotline$22.00Mextra
Gender$11.00Mextra
Key Coding$3.00Mextra
Last Or Average Purchase$11.00Mextra
Multi Buyers$11.00Mextra
Run Charge$10.00Mextra
SCF$11.00Mextra
State$11.00Mextra
Zip$11.00Mextra
Purchase:
Last$11.00Mextra
Average$11.00Mextra
———- SUMMARY DESCRIPTION ———-
These highly-sophisticated buyers have the know-how to find top quality merchandise at the best possible prices from Sierra Trading Post’s website.
41% male, 49% female; average age 48.
Average unit of sale $99.

———- DATACARD DESCRIPTION ———-
SIERRA TRADING POST OFFERS HIGH-QUALITY CASUAL AND OUTDOOR CLOTHING, AS WELL AS HOME FURNISHINGS AND KID’S CLOTHES. PRODUCTS INCLUDE ALL TYPES OF APPAREL, OUTERWEAR, OUTDOOR GEAR, A WIDE VARIETY OF SHOES AND BOOTS, AS WELL AS SLEEPING BAGS, TENTS, AND LUGGAGE. THESE COLLEGE-EDUCATED MAIL ORDER BUYERS LOOK FOR TOP QUALITY AT THE BEST POSSIBLE PRICES. THEY HAVE AN ACTIVE LIFESTYLE AND ENJOY THE BEST IN ADVENTURE TRAVEL, OUTDOOR RECREATION (CAMPING, PADDLING, CLIMBING, HUNTING/FISHING) AND FITNESS SPORTS (CYCLING, RUNNING, AEROBIC EXERCISE).
85% COLLEGE EDUCATED; 75% MANAGERS/PROFESSIONALS; 30.21% HAVE CHILDREN IN THE HOME; HHI: $95,999

SRDS Classification
USAConsumer558AHome Computers and Software

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cartridge$25.00fee
E-mail$50.00fee
Modem$50.00fee
FTP$50.00fee
Pressure Sensitive Labels$6.00Mextra