SKM – NASCAR Enthusiasts File

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe4,513,936$90.00
Postal (NCOA)4,513,936$90.00
Email (opt-in)4,513,936$90.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$5.00Mextra
Age Range$5.00Mextra
Country$5.00Mextra
Date Of Birth$5.00Mextra
Gender$5.00Mextra
Household Income Select$5.00Mextra
Monthly Hotline$20.00Mextra
SCF$5.00Mextra
Zip$5.00Mextra
State$5.00Mextra
———- SUMMARY DESCRIPTION ———-
Self-reported auto racing devotees who follow NASCAR.

———- DATACARD DESCRIPTION ———-
WITH THE NASCAR ENTHUSIASTS FILE, YOU CAN REACH SELF-REPORTED AUTO RACING DEVOTEES WHO FOLLOW NASCAR. THESE RESPONSIVE CONSUMERS ARE IDEAL PROSPECTS FOR AUTO RACING AND NASCAR-RELATED PUBLICATIONS, VIDEOS AND CATALOGS; NASCAR APPAREL, GIFTS, MEMORABILIA AND COLLECTIBLES; RACING INFORMATION AND MORE. NASCAR ENTHUSIASTS BOUGHT 1.4 BILLION WORTH OF MERCAHNDISE LAST YEAR, ACCORDING TO ABC NEWS. AND ACCORDING TO NIELSEN MEDIA RESEARCH, A COMPANY THAT MEASURES TELEVISION AUDIENCES WORLDWIDE, NASCAR IS THE SECOND HIGHEST RATED SPORTING EVENT ON TELEVISION BEHIND FOOTBALL. REACH THESE PASSIONATE, AFFLUENT AND EDUCATED FANS WITH THE RIGHT OFFERAND THEY WILL RESPOND. THESE NASCAR ENTHUSIASTS COLLECT ANYTHING THAT IS ASSOCIATED WITH THE RACE. THEY ARE LOYAL FANS TO THE SPORT AND THEIR DRIVERS. THEY FOLLOW THEM AROUND THE COUNTRY ROOTING THEM ON AND NEED TO BE KEPT ABREAST ON EVERYTHING THAT IS HAPPENING AROUND THE RACING CIRCUIT. THIS INCLUDES RACE SPORTS, STATISTICS, DRIVERS, TEAMS, PERSONALITY PROFILES AND INDUSTRY EVENTS. NASCAR FANS LIVE FOR THE EXCITEMENT OF THE RACE. FANS CITE THE CHALLENGE AND COMPETITION AS THE PRIMARY REASONS FOR RETURNING TO NASCAR RACES YEAR AFTER YEAR. AS A RESULT, NASCAR RACING HAS BEEN EXPERIENCING ENORMOUS GROWTH IN THE PAST FEW YEARS. AS THE FASTEST GROWING SPECTATOR SPORT IN THE COUNTRY, NASCAR CONTINUES TO ATTRACT FANS FROM THE MAINSTREAM. ESTABLISHED RECREATIONAL INTERESTS FACTOR INTO THIS PROFILE ALONG WITH LIFESTYLE, TYPES OF VEHICLES, AGE, OCCUPATION, FINANCIAL STATUS, EDUCATION AND GENDER. THESE INTERESTS PLAY A COLLECTIVE ROLE IN DETERMINING WHAT PRODUCTS TO MARKET TO THESE DEDICATED AND AFFLUENT FANS.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Compiled

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up$10.00Mextra
Pressure Sensitive Labels$5.00Mextra
CD ROM$50.00fee
Diskette$50.00fee
E-mail$50.00fee
FTP$50.00fee