SKM – NASCAR Enthusiasts File

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Universe 4,513,936 $90.00
Postal (NCOA) 4,513,936 $90.00
Email (opt-in) 4,513,936 $90.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $5.00 M extra
Age Range $5.00 M extra
Country $5.00 M extra
Date Of Birth $5.00 M extra
Gender $5.00 M extra
Household Income Select $5.00 M extra
Monthly Hotline $20.00 M extra
SCF $5.00 M extra
Zip $5.00 M extra
State $5.00 M extra
———- SUMMARY DESCRIPTION ———-
Self-reported auto racing devotees who follow NASCAR.

———- DATACARD DESCRIPTION ———-
WITH THE NASCAR ENTHUSIASTS FILE, YOU CAN REACH SELF-REPORTED AUTO RACING DEVOTEES WHO FOLLOW NASCAR. THESE RESPONSIVE CONSUMERS ARE IDEAL PROSPECTS FOR AUTO RACING AND NASCAR-RELATED PUBLICATIONS, VIDEOS AND CATALOGS; NASCAR APPAREL, GIFTS, MEMORABILIA AND COLLECTIBLES; RACING INFORMATION AND MORE. NASCAR ENTHUSIASTS BOUGHT 1.4 BILLION WORTH OF MERCAHNDISE LAST YEAR, ACCORDING TO ABC NEWS. AND ACCORDING TO NIELSEN MEDIA RESEARCH, A COMPANY THAT MEASURES TELEVISION AUDIENCES WORLDWIDE, NASCAR IS THE SECOND HIGHEST RATED SPORTING EVENT ON TELEVISION BEHIND FOOTBALL. REACH THESE PASSIONATE, AFFLUENT AND EDUCATED FANS WITH THE RIGHT OFFERAND THEY WILL RESPOND. THESE NASCAR ENTHUSIASTS COLLECT ANYTHING THAT IS ASSOCIATED WITH THE RACE. THEY ARE LOYAL FANS TO THE SPORT AND THEIR DRIVERS. THEY FOLLOW THEM AROUND THE COUNTRY ROOTING THEM ON AND NEED TO BE KEPT ABREAST ON EVERYTHING THAT IS HAPPENING AROUND THE RACING CIRCUIT. THIS INCLUDES RACE SPORTS, STATISTICS, DRIVERS, TEAMS, PERSONALITY PROFILES AND INDUSTRY EVENTS. NASCAR FANS LIVE FOR THE EXCITEMENT OF THE RACE. FANS CITE THE CHALLENGE AND COMPETITION AS THE PRIMARY REASONS FOR RETURNING TO NASCAR RACES YEAR AFTER YEAR. AS A RESULT, NASCAR RACING HAS BEEN EXPERIENCING ENORMOUS GROWTH IN THE PAST FEW YEARS. AS THE FASTEST GROWING SPECTATOR SPORT IN THE COUNTRY, NASCAR CONTINUES TO ATTRACT FANS FROM THE MAINSTREAM. ESTABLISHED RECREATIONAL INTERESTS FACTOR INTO THIS PROFILE ALONG WITH LIFESTYLE, TYPES OF VEHICLES, AGE, OCCUPATION, FINANCIAL STATUS, EDUCATION AND GENDER. THESE INTERESTS PLAY A COLLECTIVE ROLE IN DETERMINING WHAT PRODUCTS TO MARKET TO THESE DEDICATED AND AFFLUENT FANS.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Compiled

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up $10.00 M extra
Pressure Sensitive Labels $5.00 M extra
CD ROM $50.00 fee
Diskette $50.00 fee
E-mail $50.00 fee
FTP $50.00 fee