SmartPak

———- SRDS UPDATED/CONFIRMED ———-
Jul 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 127,845 *$100.00
3 month SmartSupply buyers 29,848 +17.00
   6 month SmartSupply buyers 51,678 +12.00
   12 month SmartSupply buyers 79,442 $100.00
   24 month SmartSupply buyers 127,845 $100.00

(*) Fundraising, 70.00/M; publishing rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00 $37.00 M extra
50.00 $22.00 M extra
75.00 $27.00 M extra
3 Month Hotline $17.00 M extra
6 Month Hotline $12.00 M extra
Product $17.00 M extra
Running Charge $10.00 M extra
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of products for the horse, rider, dogs, cats, and barn or stable.
9% male, 87% female; average age 48.

———- DATACARD DESCRIPTION ———-
SMARTPAK OFFERS THEIR CUSTOMERS EQUINE SUPPLEMENTS IN AN EASY TO USE, PRE-MEASURED DOSE. IN ADDITION, THE CATALOG ALSO OFFERS AN EXTENSIVE LINE OF PRODUCTS FOR THE HORSE, RIDER, DOGS, CATS, AND BARN OR STABLE. HORSE-RELATED PRODUCTS INCLUDE: HEALTH CARE, GROOMING AND FIRST AID SUPPLIES, BLANKETS, SADDLE PADS, PHARMACEUTICALS, TRAINING AND CONDITIONING AIDS, AS WELL AS TREATS AND TOYS. FOR THE RIDER, THEY OFFER RIDING APPAREL, BAGS/TOTES, BOOTS AND SHOES, HELMETS AND JEWELRY. FOR THE BARN OR STABLE, CLEANING PRODUCTS, STABLE SUPPLIES, AND TRAVEL AND TRAILER GEAR ARE AVAILABLE. FOR THE DOG AND CAT, SMARTPAK OFFERS APPAREL, FLEA AND TICK PREVENTION PRODUCTS, FOODS, SUPPLEMENTS AND PHARMACEUTICALS. THE COMPANY STRIVES TO NOT ONLY FILL CUSTOMER’S NEEDS, BUT TO SOLVE THEIR PROBLEMS AS WELL WITH INNOVATIVE PRODUCTS AND SOLUTIONS.
AVERAGE HH INCOME $110,000

SRDS Classification
USA Consumer 559 Horses, Riding & Breeding

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $35.00 fee
Cartridge $35.00 fee