SmartPak

———- SRDS UPDATED/CONFIRMED ———-
Jul 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe127,845*$100.00
3 month SmartSupply buyers29,848+17.00
   6 month SmartSupply buyers51,678+12.00
   12 month SmartSupply buyers79,442$100.00
   24 month SmartSupply buyers127,845$100.00

(*) Fundraising, 70.00/M; publishing rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00$37.00Mextra
50.00$22.00Mextra
75.00$27.00Mextra
3 Month Hotline$17.00Mextra
6 Month Hotline$12.00Mextra
Product$17.00Mextra
Running Charge$10.00Mextra
State$7.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of products for the horse, rider, dogs, cats, and barn or stable.
9% male, 87% female; average age 48.

———- DATACARD DESCRIPTION ———-
SMARTPAK OFFERS THEIR CUSTOMERS EQUINE SUPPLEMENTS IN AN EASY TO USE, PRE-MEASURED DOSE. IN ADDITION, THE CATALOG ALSO OFFERS AN EXTENSIVE LINE OF PRODUCTS FOR THE HORSE, RIDER, DOGS, CATS, AND BARN OR STABLE. HORSE-RELATED PRODUCTS INCLUDE: HEALTH CARE, GROOMING AND FIRST AID SUPPLIES, BLANKETS, SADDLE PADS, PHARMACEUTICALS, TRAINING AND CONDITIONING AIDS, AS WELL AS TREATS AND TOYS. FOR THE RIDER, THEY OFFER RIDING APPAREL, BAGS/TOTES, BOOTS AND SHOES, HELMETS AND JEWELRY. FOR THE BARN OR STABLE, CLEANING PRODUCTS, STABLE SUPPLIES, AND TRAVEL AND TRAILER GEAR ARE AVAILABLE. FOR THE DOG AND CAT, SMARTPAK OFFERS APPAREL, FLEA AND TICK PREVENTION PRODUCTS, FOODS, SUPPLEMENTS AND PHARMACEUTICALS. THE COMPANY STRIVES TO NOT ONLY FILL CUSTOMER’S NEEDS, BUT TO SOLVE THEIR PROBLEMS AS WELL WITH INNOVATIVE PRODUCTS AND SOLUTIONS.
AVERAGE HH INCOME $110,000

SRDS Classification
USAConsumer559Horses, Riding & Breeding

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$35.00fee
Cartridge$35.00fee