Smoky Mountain Knife Works

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe155,623*$100.00
3 month buyers27,502$110.00
6 month buyers58,203$105.00
12 month buyers155,623$100.00
6 month inquirers32,829$85.00
12 month inquirers56,921$80.00
50.00+ buyers:
   3 month11,223+20.00
   6 month26,936+20.00
   12 month71,829+20.00
75.00+ buyers:
   3 month6,375+25.00
   6 month15,301+25.00
   12 month40,803+25.00
100.00+ buyers:
   3 month3,690+30.00
   6 month8,857+30.00
   12 month23,619+30.00

(*) Non-affinity catalog rate; 80.00/M. Fundraiser rate; 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
50.00+ Buyers$20.00Mextra
75.00+ Buyers$25.00Mextra
100.00+ Buyers$30.00Mextra
Gender$6.00Mextra
Product$11.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$2.00Mextra
Product Selects:
Cutlery$11.00Mextra
Jewelry$11.00Mextra
Apparel$11.00Mextra
Sporting Goods – Recreational$11.00Mextra
Kitchen$11.00Mextra
Tools$11.00Mextra
Gifts$11.00Mextra
Tactical Apparel & Accessories$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of collectible, hunting, fishing, novelty, survival and general purpose knives.
72% male, 15% female.

———- DATACARD DESCRIPTION ———-
FOUNDED IN THE EARLY 1970’S, SMOKY MOUNTAIN KNIFE WORKS IN KNOWN AS THE “WORLD’S LARGEST KNIFE SHOWPLACE” AND THE “WORLD’S LARGEST KNIFE CATALOG”. THEY OFFER ALL MAJOR KNIFE BRANDS WITH KNIVES FOR EVERY FUNCTION IMAGINABLE. HUNTING, FISHING AND CAMP KNIVES FOR OUTDOOR ENTHUSIASTS; KNIVES FOR TACTICAL AND RESCUE PURPOSES FOR LAW ENFORCEMENT AND MILITARY. MARTIAL ARTS ENTHUSIASTS WILL FIND NUNCHAKUS, SWORDS AND THROWING KNIVES. THE COLLECTOR WILL DISCOVER A GREAT SELECTION OF NOVELTY KNIVES AS WELL AS SERIOUS LIMITED EDITION COLLECTIBLES. IN ADDITION, SMOKY MOUNTAIN KNIFE WORKS CARRIES APPAREL, BOOTS, HOLSTERS, VESTS, FLASHLIGHTS, SELF-DEFENSE ITEMS, AXES, MACHETES, COOKWARE, UTENSILS AND A LARGE SELECTION OF LIGHTERS. THESE BUYERS ARE DIVERSED IN THEIR INTERESTS AND HAVE THE DISCRETIONARY INCOME TO PURCHASE ITEMS THEY USE EVERYDAY FOR THEIR JOB OR HOBBIES.

SRDS Classification
USAConsumer568Men’s

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers, Catalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
FTP$60.00fee