Smoky Mountain Knife Works

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Universe 155,623 *$100.00
3 month buyers 27,502 $110.00
6 month buyers 58,203 $105.00
12 month buyers 155,623 $100.00
6 month inquirers 32,829 $85.00
12 month inquirers 56,921 $80.00
50.00+ buyers:
   3 month 11,223 +20.00
   6 month 26,936 +20.00
   12 month 71,829 +20.00
75.00+ buyers:
   3 month 6,375 +25.00
   6 month 15,301 +25.00
   12 month 40,803 +25.00
100.00+ buyers:
   3 month 3,690 +30.00
   6 month 8,857 +30.00
   12 month 23,619 +30.00

(*) Non-affinity catalog rate; 80.00/M. Fundraiser rate; 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
50.00+ Buyers $20.00 M extra
75.00+ Buyers $25.00 M extra
100.00+ Buyers $30.00 M extra
Gender $6.00 M extra
Product $11.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $2.00 M extra
Product Selects:
Cutlery $11.00 M extra
Jewelry $11.00 M extra
Apparel $11.00 M extra
Sporting Goods – Recreational $11.00 M extra
Kitchen $11.00 M extra
Tools $11.00 M extra
Gifts $11.00 M extra
Tactical Apparel & Accessories $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of collectible, hunting, fishing, novelty, survival and general purpose knives.
72% male, 15% female.

———- DATACARD DESCRIPTION ———-
FOUNDED IN THE EARLY 1970’S, SMOKY MOUNTAIN KNIFE WORKS IN KNOWN AS THE “WORLD’S LARGEST KNIFE SHOWPLACE” AND THE “WORLD’S LARGEST KNIFE CATALOG”. THEY OFFER ALL MAJOR KNIFE BRANDS WITH KNIVES FOR EVERY FUNCTION IMAGINABLE. HUNTING, FISHING AND CAMP KNIVES FOR OUTDOOR ENTHUSIASTS; KNIVES FOR TACTICAL AND RESCUE PURPOSES FOR LAW ENFORCEMENT AND MILITARY. MARTIAL ARTS ENTHUSIASTS WILL FIND NUNCHAKUS, SWORDS AND THROWING KNIVES. THE COLLECTOR WILL DISCOVER A GREAT SELECTION OF NOVELTY KNIVES AS WELL AS SERIOUS LIMITED EDITION COLLECTIBLES. IN ADDITION, SMOKY MOUNTAIN KNIFE WORKS CARRIES APPAREL, BOOTS, HOLSTERS, VESTS, FLASHLIGHTS, SELF-DEFENSE ITEMS, AXES, MACHETES, COOKWARE, UTENSILS AND A LARGE SELECTION OF LIGHTERS. THESE BUYERS ARE DIVERSED IN THEIR INTERESTS AND HAVE THE DISCRETIONARY INCOME TO PURCHASE ITEMS THEY USE EVERYDAY FOR THEIR JOB OR HOBBIES.

SRDS Classification
USA Consumer 568 Men’s

———- LIST SOURCE ———-

Source Note
Direct Response Buyers, Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $60.00 fee