Source Interlink Media Seniors Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jan 8, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

Selections Counts Price per/M
Active U.S. subscribers 2,493,536 *$110.00
Active subscribers age 60+ 826,560 +11.00
Active Retirement subscribers 141,736 +11.00

(*) fundraiser rate, 75.00/M; non-reciprocal fee, 20.00/M; non-endemic catalog rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Senior/Age Enhancement $11.00 M extra
Grandparents $11.00 M extra
State $11.00 M extra
SCF $11.00 M extra
Zip $11.00 M extra
1 Month $21.00 M extra
3 Month $16.00 M extra
6 Month $11.00 M extra
Gender $11.00 M extra
Age $11.00 M extra
Income $11.00 M extra
Change Of Address $11.00 M extra
Paid/Source $11.00 M extra
Running Charge $8.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Seniors who are emerging as a powerful consumer audience.
74% male, 20% female.

———- DATACARD DESCRIPTION ———-
SENIORS ARE EMERGING AS A POWERFUL CONSUMER AUDIENCE CONTROLLING OVER 70% OF ALL DISPOSABLE INCOME. THE OVER AGE 50 (BABY BOOM GENERATION) DEMOGRAPHIC IS GROWING IN SIZE AND IMPORTANCE. ACCORDING TO THE US CENSUS BUREAU, BETWEEN 2005 AND 2030, THE SENIOR MARKET WILL GROW TO OVER 95 MILLION PEOPLE-THAT’S OVER 4 TIMES THE GROWTH OF THE 18-59 AGE GROUP FOR THE SAME PERIOD.
SOURCE INTERLINK MEDIA IS THE LEADING TARGETED MEDIA COMPANY IN THE UNITED STATES. SOURCE INTERLINK MEDIA INCLUDES MORE THAN 70 CONSUMER MAGAZINES, AND IS THE #1 SPECIAL INTEREST MAGAZINE PUBLISHER IN THE U.S. WITH WELL-KNOWN BRANDS INCLUDING AUTOMOBILE, CANOE & KAYAK, HOME THEATRE, HOT ROD, MOTOR TREND, MOTORCYCLIST, POWER & MOTORYACHT AND SOAP OPERA DIGEST.
HOUSEHOLD INCOME: $65,000.00

SRDS Classification
USA Consumer 565 Mature Market

———- LIST SOURCE ———-

Source Note
Compiled DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
Diskette $125.00 fee
FTP $55.00 fee
Cartridge $75.00 fee