Source Interlink Media Seniors Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jan 8, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

SelectionsCountsPrice per/M
Active U.S. subscribers2,493,536*$110.00
Active subscribers age 60+826,560+11.00
Active Retirement subscribers141,736+11.00

(*) fundraiser rate, 75.00/M; non-reciprocal fee, 20.00/M; non-endemic catalog rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Senior/Age Enhancement$11.00Mextra
Grandparents$11.00Mextra
State$11.00Mextra
SCF$11.00Mextra
Zip$11.00Mextra
1 Month$21.00Mextra
3 Month$16.00Mextra
6 Month$11.00Mextra
Gender$11.00Mextra
Age$11.00Mextra
Income$11.00Mextra
Change Of Address$11.00Mextra
Paid/Source$11.00Mextra
Running Charge$8.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Seniors who are emerging as a powerful consumer audience.
74% male, 20% female.

———- DATACARD DESCRIPTION ———-
SENIORS ARE EMERGING AS A POWERFUL CONSUMER AUDIENCE CONTROLLING OVER 70% OF ALL DISPOSABLE INCOME. THE OVER AGE 50 (BABY BOOM GENERATION) DEMOGRAPHIC IS GROWING IN SIZE AND IMPORTANCE. ACCORDING TO THE US CENSUS BUREAU, BETWEEN 2005 AND 2030, THE SENIOR MARKET WILL GROW TO OVER 95 MILLION PEOPLE-THAT’S OVER 4 TIMES THE GROWTH OF THE 18-59 AGE GROUP FOR THE SAME PERIOD.
SOURCE INTERLINK MEDIA IS THE LEADING TARGETED MEDIA COMPANY IN THE UNITED STATES. SOURCE INTERLINK MEDIA INCLUDES MORE THAN 70 CONSUMER MAGAZINES, AND IS THE #1 SPECIAL INTEREST MAGAZINE PUBLISHER IN THE U.S. WITH WELL-KNOWN BRANDS INCLUDING AUTOMOBILE, CANOE & KAYAK, HOME THEATRE, HOT ROD, MOTOR TREND, MOTORCYCLIST, POWER & MOTORYACHT AND SOAP OPERA DIGEST.
HOUSEHOLD INCOME: $65,000.00

SRDS Classification
USAConsumer565Mature Market

———- LIST SOURCE ———-

SourceNote
CompiledDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
Diskette$125.00fee
FTP$55.00fee
Cartridge$75.00fee