Sportsman’s Guide Camping/Outdoor Product Buyers

———- SRDS UPDATED/CONFIRMED ———-
May 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe327,093*$100.00
Recency (1 month)257,042+22.00
Recency (3 month)191,460+17.00
Recency (6 month)125,758+12.00
Recency (12 month)49,348+7.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.
(*)Fundraiser rate, 75.00/M. Product – camping & outdoor, plus 16.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$30.00Mextra
25.00+ Buyers$10.00Mextra
50.00+ Buyers$20.00Mextra
Gender$8.00Mextra
Key Coding$1.50Mextra
Multi-buyer$10.00Mextra
Product$16.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Zip$5.00Mextra
Zip Tape Set Up Fee$50.00fee
———- SUMMARY DESCRIPTION ———-
Launched by outdoorsman Gary Olen in 1970, the Sportsman’s Guide is the premier outdoor activities catalog and online store featuring over 90,000 name brand items. These outdoor lovers ordered camping and hiking products.
80% male, 10% female.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
THE SPORTSMAN’S GUIDE IS A LEADING MAIL ORDER CATALOG MARKETER OF NAME BRAND MERCHANDISE THAT SUPPORTS THEIR CUSTOMER’S ACTIVE OUTDOOR LIFESTYLE. THESE CAMPING PRODUCT BUYERS HAVE PURCHASED PRODUCTS SUCH AS THE GLACIER POP-UP TENT, HURRICANE LANTERNS, TAPERED SLEEPING BAGS TWO WAY RADIO, BACKPACKS, HEAT PACKS, THINSULATE GLOVES AND COVERALLS, ITEMS FOR EVERY SEASON. THE SPORTSMAN’S GUIDE ALSO FEATURES GIFTS AND NOVELTIES WITH SPECIAL EMPHASIS FOR OUTDOOR ENTHUSIASTS.

AVERAGE INCOME 75,000.00

SRDS Classification
USAConsumer602Sports

———- LIST SOURCE ———-

SourceNote
100% Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
CD-ROM$75.00fee