Sportsman’s Guide Camping/Outdoor Product Buyers

———- SRDS UPDATED/CONFIRMED ———-
May 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 327,093 *$100.00
Recency (1 month) 257,042 +22.00
Recency (3 month) 191,460 +17.00
Recency (6 month) 125,758 +12.00
Recency (12 month) 49,348 +7.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.
(*)Fundraiser rate, 75.00/M. Product – camping & outdoor, plus 16.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $30.00 M extra
25.00+ Buyers $10.00 M extra
50.00+ Buyers $20.00 M extra
Gender $8.00 M extra
Key Coding $1.50 M extra
Multi-buyer $10.00 M extra
Product $16.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $5.00 M extra
Zip Tape Set Up Fee $50.00 fee
———- SUMMARY DESCRIPTION ———-
Launched by outdoorsman Gary Olen in 1970, the Sportsman’s Guide is the premier outdoor activities catalog and online store featuring over 90,000 name brand items. These outdoor lovers ordered camping and hiking products.
80% male, 10% female.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
THE SPORTSMAN’S GUIDE IS A LEADING MAIL ORDER CATALOG MARKETER OF NAME BRAND MERCHANDISE THAT SUPPORTS THEIR CUSTOMER’S ACTIVE OUTDOOR LIFESTYLE. THESE CAMPING PRODUCT BUYERS HAVE PURCHASED PRODUCTS SUCH AS THE GLACIER POP-UP TENT, HURRICANE LANTERNS, TAPERED SLEEPING BAGS TWO WAY RADIO, BACKPACKS, HEAT PACKS, THINSULATE GLOVES AND COVERALLS, ITEMS FOR EVERY SEASON. THE SPORTSMAN’S GUIDE ALSO FEATURES GIFTS AND NOVELTIES WITH SPECIAL EMPHASIS FOR OUTDOOR ENTHUSIASTS.

AVERAGE INCOME 75,000.00

SRDS Classification
USA Consumer 602 Sports

———- LIST SOURCE ———-

Source Note
100% Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
CD-ROM $75.00 fee